SaaS marketing, trials, acquisition cost and lifetime value
SaaS marketing works differently from eCommerce. Practical guide, which metrics matter, which channels work in Romania and how to avoid mistakes that burn budget without results.
Why SaaS marketing is fundamentally different
If you've run campaigns for an online store and now you're promoting a SaaS app, you'll quickly notice the logic is completely different. In eCommerce, success is measured in ROAS. In SaaS, ROAS means nothing if trials don't convert to paying users and those users don't stay.
A typical SaaS user conversion cycle, sees the ad, lands on the page, signs up for trial, explores the product for 7-30 days, decides whether to pay or leave. Between the click and realized revenue, 4-8 weeks can pass. That fundamentally changes how you evaluate a campaign.
Free newsletter
Subscribe free and read the full article
Drop your email to keep reading and get our breakdowns on performance marketing, paid advertising, ads and AI strategies. We only email when we have something worth your time.
Unsubscribe anytime.
At DAFE Digital we manage marketing for your SaaS app. Trials that convert to paying users, CAC under control.
Trials come in. Paying users don't. That's a marketing problem, not a product problem. Right channels, right message for each funnel stage, optimisation on CAC and trial-to-paid rate, not clicks and impressions. We handle all of this for you.
Adela Mincea
Performance Marketer · Fondatoare DAFE Digital · Formator ANC
Adela is a Performance Marketer with 10+ years of paid media across Europe, the US and Asia. She founded DAFE Digital in 2023 after agency roles in London and Hong Kong, in-house work inside client organisations, and independent consulting across 27+ industries.
