DAFE Academy
You know how to run campaigns. DAFE Academy helps you make them profitable.
Notify me at launchThe course isn't available yet. Join the waitlist.
Sound familiar?
You spend on ads every month and aren't sure where the money actually goes.
Reports show a nice ROAS. Your bank account doesn't confirm it.
You're explained platform metrics. You want to know if there's profit.
You have active campaigns but no system. You change things on instinct, not logic.
It's not a budget problem. It's a systems problem. DAFE Academy helps you build one.
What you'll know how to do
Each module trains you to think, plan and execute campaigns that
grow profitably, consistently.
Module 1
Google Ads, Meta Ads and LinkedIn Ads not as platform tutorials, but as systems built around profit. You already know how to run campaigns. You learn to structure them so they make money.
Module 2
Which metrics actually matter, how to read attribution without fooling yourself, and how to spot where profit is lost before the budget is.
Module 3
How to allocate budget across channels, when to scale, when to stop, and how to justify decisions to the board, management or clients.
Each module trains you to think, plan and execute campaigns that
grow profitably, consistently.
Who it's for
Founders and owner-operators
of online stores already running ads who want better ROAS or more profit
In-house marketers
managing ad budgets who want more clarity in what they do
Entrepreneurs
who want to understand what their agency or team is doing and make informed decisions
Paid media specialists
who want depth and commercial context, not beginner content
Not for those new to digital marketing or looking for a career change. The course assumes you already have active campaigns.
Why DAFE Academy
From real accounts in the Romanian market
No adapted American examples. No simulations. Campaigns and benchmarks from the Romanian and CEE market, with their real numbers and context.
Intermediate and advanced from the start
Skip what you already know. Go straight to what matters. The course doesn't explain what a keyword match type is.
Commercial logic, not platform tutorials
Each module starts from a business decision, not an interface menu. The platform changes. The logic stays.
DAFE Academy certificate
At the end you receive a DAFE Academy completion certificate that attests your real level of preparation.
Free
6 questions about your Google Ads account structure. Find out in 2 minutes exactly where budget is being lost, before you sign up for any course.
For online stores with active campaigns
Instructor
Started in 2012 with luxury and corporate event marketing in the Middle East, then focused on paid media from 2016. Worked from Dubai, London and Hong Kong on campaigns for US, European and Asian markets, with over €25M in managed budgets for e-commerce, B2B and NGO clients.
The course is built on what worked and what didn't in real accounts. No generic theory, no hypothetical examples.
Waitlist
The course isn't available yet. Sign up now and you'll be the first notified at launch, including access to the early access price.
DAFE Academy is the education arm of DAFE Digital.