Meta Ads
online sales

Strategy, testing and creative for your Facebook & Instagram campaigns. The result: engagement, orders and loyal customers.

Meta Ads – Facebook and Instagram campaigns
Meta Ads for online stores
3.9 billion
Active Meta users
+17
Global industries
€25M+
Ad spend managed
8+ years
Performance marketing experience

Professional Meta Ads services that turn audiences into loyal customers, not just likes and shares. Specialized agency with 8+ years in Facebook and Instagram advertising.

Goals we achieve together

Choose your main goal and see how we get there together

Grow online sales with Facebook & Instagram

Facebook and Instagram are ideal for promoting products and services directly to customers. We build campaigns that turn visitors into customers, increase sales and optimize conversions for your online business.

How Meta Ads works with DAFE Digital

We don't run ads at random — we build Meta Ads strategies focused on conversions. We use real data, tested creative and precise audiences to attract customers who buy, not just like.

01

Analysis and strategy

We analyze audiences, behavior and your sales funnel. We create a Meta Ads strategy that combines brand awareness, lead generation and direct conversions.

02

Setup and full tracking

We set up Business Manager, Pixel and Conversions API correctly. We configure campaigns with clear objectives: sales, leads or qualified traffic.

03

Continuous optimization

We monitor performance daily and adjust budgets, ads and audiences. We run constant A/B tests to find what works best.

04

Clear reports and regular feedback

You get simple, transparent reports with real insight on cost per result, ROAS and campaign evolution.

05

Content and ads that attract

We build visuals and copy that stop the scroll and sell. From Reels to carousels, every format is tested for performance.

06

Scaling and expansion

After validating results, we scale campaigns to new audiences, markets and products. We turn Meta Ads into a steady growth engine.

Meta Ads campaign types we manage

From advanced automation with Advantage+ to dynamic Reels ads — we use every Meta tool to maximize your results.

Instagram Reels Ads Example - Kohl's Sponsored Content

Advantage+ campaigns

Advanced automation that adjusts ads, audiences and placements in real time. We use Meta AI for more efficient campaigns, higher conversions and simpler management — no guesswork, no wasted budget.

Catalog Ads

Your products are promoted automatically to the right audiences across Meta apps. Ads display products dynamically from the feed based on behavior and interests. We handle integration, technical setup and optimization for consistent results.

Instagram Reels ads

Vertical, dynamic formats that capture attention instantly. We create ads that stand out in the first seconds through visual storytelling and clear messaging, combining creativity with Meta automation for maximum engagement and conversions.

Meta optimization strategies for maximum results

We turn good campaigns into great ones through smart targeting, optimized creative and strategic use of your data.

Results1st Party DataAudienceTargetingCreativeOptimization

Audience targeting & lookalike audiences

We build lookalike audiences from your most valuable customers and add advanced segmentation by interests and behavior to maximize conversion potential.

Creative optimization

We constantly test formats, messages and visuals — from static images and Stories to video and Reels — to find what works best and maximize results.

First-party data integration

We connect your CRM, website and offline data directly with Meta for precise retargeting. Whether it's customer lists or Pixel conversions, we make sure every campaign benefits fully from your data.

Why DAFE Digital for Meta Ads?

We're not just a performance marketing agency. We're your trusted partner for real results and sustainable growth for your business.

International experience, local understanding

We learned "paid social" in London and Hong Kong, working with brands in the UK, US, Middle East and Asia. Today we apply the same strategic know-how, tailored to the Romanian market and how local customers think.

Ongoing learning and curiosity

Algorithms change, platforms evolve — and so do we. You learn with us what matters in advertising, and we stay one step ahead. We test, learn and turn it all into an advantage for your business.

We don't waste budgets or run campaigns just to "have something running".

We analyze, test and optimize until your ads bring the right customers. We don't rely on luck. We rely on strategy and data.

+78% improvement

No agency fluff

We don't hide behind jargon or confuse you with complicated terms. We communicate as well with corporate marketing teams as with early-stage entrepreneurs. We adapt our language but keep the same focus: clarity, strategy and real results.

Clarity and collaboration

We work as a team, not as an external agency. We communicate openly, explain every step and make decisions together — because real performance comes from collaboration, not confusion.

What to expect in the first 90 days

Full transparency on how your Facebook & Instagram campaigns evolve. Here's our optimization process and what results you can see each month.

90 Day Campaign Timeline306090

Case studies from our portfolio

Paid search works when it's strategic. See how we optimized real campaigns to drive conversions, customers and long-term growth.

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Ritual Aromas online store
eCommerce

How we improved Meta Ads performance by 60% for Ritual Aromas

We implemented advanced remarketing strategies and optimized audiences to maximize campaign ROAS.

+60%
Meta Ads performance
eCommerce

DAFE completely changed how we attract new customers. Our Meta Ads and Google Ads campaigns were optimized with AI-driven tactics, leading to 95% sales growth and 8x ROAS in just three months. Smart remarketing and custom audiences helped us effectively reach people interested in premium aromatherapy products.

Ciprian și Ramona Druțău
Ciprian și Ramona Druțău
Founders, RitualAromas.ro
+95%
Sales growth
8x
ROAS
Citește studiul de caz complet

Frequently asked questions about Meta Ads

Answers to the most common questions about our Meta Ads services and advertising on Facebook and Instagram

Grafic de creștere

Let's discuss your Meta Ads strategy

Want better results from Facebook & Instagram? Let's talk about how we can improve your campaigns and show you what strategies work best for your business.

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Last updated: October 2025