Performance marketing agency — Google Ads · Meta Ads · LinkedIn Ads
10 years of paid advertising across international markets — now serving businesses in Romania, wherever you sell.
I'm Adela, founder of DAFE Digital. 12 years in paid advertising, not as a freelancer, but inside the marketing teams of serious brands in Dubai, London and Hong Kong. Some of them in the Forbes 50. I know what a campaign that sells looks like. And I know what one that burns budget and produces colourful reports looks like. I also know what the Romanian market looks like. Maybe you're just starting out. Maybe you've already tried two or three agencies and still haven't got any clarity. The solutions exist. But they only work if you're willing to do your part — as a business owner who understands what they sell, to whom, and why. If you want one-hit-wonder ads, Facebook groups are full of offers. If you want to grow a business, keep reading.
Find your fit
Step 1 — Your market
Step 2 — What do you sell?
We design promotion architectures aligned with margin, offer and commercial objectives. We don't just optimize campaigns. We optimize profit.
Platforms optimize ad delivery. We design the structure behind it: offer, funnel, budget allocation and scaling logic.
industries covered through campaigns managed by DAFE Digital.
Google Partner status confirms that DAFE specialists meet Google's performance and expertise standards — not once, but continuously. Over $50,000 in managed budgets in the last 90 days.
We partner with businesses that treat paid advertising as a commercial lever and care about structure, scalability and measurable profitability, not just traffic.
We work with eCommerce brands that sell their own products, on marketplaces or through local production.
We structure paid advertising around margin, average order value and retention, not just platform ROAS.
We combine Google Ads, Meta Ads and remarketing to turn traffic into repeat customers and grow each customer's value over time.
We help local businesses and service companies capture active demand on Google Search and Maps, and create demand through targeted campaigns on social networks.
We optimize for relevant leads and real bookings, lowering cost per client and time spent on unqualified requests.
We work with B2B companies selling high-value services or products with longer sales cycles.
We build LinkedIn and Google campaigns targeted at directors and managers who make purchasing decisions.
We optimize for lead quality, not volume — cost per lead matters, but so does fit with the ideal client profile.
We build promotion architectures where each channel has a clear role in the profitable growth of the business.
We activate existing demand exactly when potential customers are searching for solutions. We structure campaigns around margin, volume and real profitability, not just cost per click.
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We generate and stimulate demand through messages and offers aligned with each stage of the funnel. Meta works when the structure is clear. We design that structure.
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We reach decision makers and relevant professionals through advanced targeting and messaging adapted to the real B2B sales cycle. We optimize for qualified leads and real commercial opportunities.
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We manage the application and administration of the Google Ads grant, meeting program requirements and maximizing campaign impact. We structure promotion for measurable and sustainable results.
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Results from our campaigns
Free resources
Not about platforms or budgets. About whether your money is actually working.
Read →Practical guide · 2026Google Ads, Meta Ads, LinkedIn Ads — real numbers, no fluff.
Read →Market report · 2025Real data on the Romanian market: budgets, platforms, CPMs and trends.
Read →A 30-minute call where we analyse your current situation and identify whether there is a real growth opportunity.
Paid search works when it's strategic. See how we optimized real campaigns to drive conversions, customers and long-term growth.
We optimized Google Ads and Meta Ads campaigns to significantly increase conversions and reduce cost per acquisition.
Adela went above and beyond to support our goals and manage our advertising efficiently. Her strategic thinking and paid media expertise are exceptional. What sets her apart is her dedication and commitment to results. Highly recommend.
I had the pleasure of working with Adela on performance marketing — consistently reliable, knowledgeable, and strong at managing and optimising paid campaigns. Someone who approaches the work thoughtfully and delivers real results. I'd recommend Adela without hesitation to any business that takes paid media seriously.
Find answers to the most common questions about our performance marketing services, paid search and paid social.
