Practical guides, real data and proven strategies. No fluff, only what moves the needle.
Recent Articles
The Meta Ads algorithm decides who sees your ad, at what price, and how often. Understanding the logic behind it helps you make better decisions about campaign structure and budgets.
CPA is the metric that connects advertising to profitability. Here's how to calculate your target CPA and what concrete actions reduce it in Google and Meta campaigns.
Impressions and reach don't pay bills. A practical guide to measuring campaigns with metrics that reflect real business performance, not platform activity.
Lookalike audiences are one of the most powerful tools in Meta Ads, but most are built wrong. Here's which source to use and what size works in Romania.
There's no universal formula for budget allocation, but there is clear logic. Here's how to decide how much to put on each channel based on your business model.
Most A/B tests are invalidated before they start: insufficient volume, too many variables, premature stopping. Here's the methodology that produces real results.
Quality Score directly influences how much you pay per click in Google Ads. A good score can reduce costs by 30–50%. Here's what drives it and how to improve it.
ROAS stands for Return on Ad Spend and is the most important metric in performance marketing. Here's how to calculate it, what's a good value, and when it's misleading.
Google Ads promotion in Bucharest: CPCs 20–30% higher than the rest of Romania, the most competitive industries and what to ask a local agency.
Average CPM on Meta in Romania is 15–45 RON, but varies enormously by industry and objective. Real data from our campaigns to calibrate your expectations.
Account structure is the foundation all optimizations are built on. Here's what a well-organized Google Ads account looks like in 2026, with Romanian market examples.
A high CPC doesn't necessarily mean a bad campaign, but there are concrete tactics to reduce it by 20–40% without cutting valuable traffic. Methods that actually work.
Performance Max and Search aren't mutually exclusive, but mixing them up costs entire budgets. Here's the clear logic for the Romanian market, with real examples.
What Google Ads services cost in Romania in 2026. Real prices for agencies, freelancers and in-house specialists, plus how to calculate if you are paying fairly.
How to choose a Meta Ads agency in Romania that knows how to run Facebook and Instagram efficiently. Key questions, red flags and realistic expectations.
How to choose a Google Ads agency in Romania that delivers real results. Certifications, key questions, red flags and what to expect in the first 3 months.
Target CPA, Target ROAS, Maximize Conversions — each has an optimal context. Common mistakes and how to avoid them.
Beyond site visitors and add to cart — advanced audiences generating 8x+ ROAS in our campaigns.
CPLs, audiences, and strategies validated for the Romanian market — including real cost per lead in the SaaS and professional services sector.
From real data from our eCommerce clients: what we tested, what worked, and what's not worth the time.
There's no better platform — there's one that fits your business model better. Here are the criteria that actually matter.