Practical performance marketing resources, AI marketing guides, real data and proven paid media strategies that move the needle.
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Google is moving Local Services Ads into Google Ads as a pay-per-lead Performance Max campaign. What changes, when it reaches your market, and how to prepare.
An online marketing agency is judged on profit, not reports. What it does, how it prices in Romania, and how to choose one that drives sales.
A practical guide for Romanian online stores: how to set up targeting, use catalog ads and build retargeting in Facebook Ads to drive sales, not just traffic. The concrete steps and the mistakes that burn budget.
The product feed is the file in Google Merchant Center that describes each product to Google: title, description, GTIN, price and availability. Without a correct feed, a Google Shopping campaign has nothing to bid on. Here are the mandatory fields and the most common errors that pull your products out of the auction.
Google Merchant Center is the free platform where you upload your product catalogue (the feed) so it can appear in Google Shopping and online-store ads. It does not run campaigns on its own, it feeds the data behind every product shown, with image, price and availability. Without a correctly set up Merchant Center account, your products simply cannot appear in shopping results.
TAM, SAM and SOM are the three circles that show your total market, what you can realistically serve, and what you can win in the next few years. A complete guide with formulas, a worked Romanian example, and data sources for the Romanian market.
PPC (pay-per-click) is the advertising model where you pay only when someone clicks your ad, not for the impression. The position you appear in is not bought directly with money, it is decided by an auction where your bid and the quality of the ad both count, not budget alone. It runs on Google, Meta, LinkedIn and YouTube, and the only number that decides whether it pays off is the cost per profitable customer, not the price of the click.
A B2B SaaS appears in AI recommendations through three different currencies, review presence on recognised platforms (G2, Capterra), mentions in best tools for X articles, and fresh comparison pages the engines can cite. ChatGPT picks you on authority and reviews, Perplexity on structured pages citable in real time, Google AI on structured data and classic SEO. There is no product feed like in e-commerce.
The cost of acquiring a SaaS customer is judged by payback period, CAC divided by monthly gross profit per customer (the monthly subscription adjusted by gross margin). A healthy B2B SaaS recovers its acquisition cost in under 12 months and runs an LTV:CAC ratio of at least 3:1. Below those thresholds, every new customer consumes more than it brings, and growth burns your cash.
Lead generation captures demand that already exists (high intent, limited volume), demand generation creates it (builds future pipeline). Cheap leads are usually low-intent and never convert, so what matters is cost per qualified pipeline, not cost per lead. Optimise for the cheapest lead and you fill the pipeline with contacts that never buy.
In Romania in 2026, cost per click is 1.5-8 RON on Google Search, 0.5-3 RON on Meta and 15-40 RON on LinkedIn. What matters is not the cheap click, but the cost per profitable customer.
Break-even ROAS is calculated as 1 divided by your gross margin expressed as a decimal. At a 40% margin, the break-even point is a ROAS of 2.5, below it you lose money, above it you start to profit.
A realistic combined monthly budget for Google Ads and Meta Ads for a Romanian online store starts at 3,000-4,000 RON and climbs toward 15,000-30,000 RON, covering media spend plus campaign management.
A realistic budget starts at 2,500-4,000 RON per month for a small store and climbs above 8,000 RON for large catalogs, with CPC of 1.00-3.50 RON on Search. Returns and seasonality, not platform ROAS, decide the profit.
Per click, Facebook Ads is usually cheaper in Romania (0.5-3 RON versus 1.5-8 RON on Google Search), but the verdict depends on the goal, Facebook is cheaper at creating new demand, Google at capturing existing demand.
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