Blog

Performance Marketing
Blog

Practical guides, real data and proven strategies that move the needle.

Get one high-impact performance marketing idea each week

Practical tactics, real examples, and clear explanations you can apply quickly.

Recent Articles

Google Shopping Product Feed Optimization: Mistakes That Drain Your Budget
Google Ads

Google Shopping Product Feed Optimization: Mistakes That Drain Your Budget

Your product feed is the most important element in a Google Shopping account — more than bids or campaign structure. A practical guide for online store owners.

Adela Mincea10 April 20268 min
Complete Guide to Online Store Promotion: Channels, Budgets and What Actually Works
Strategy

Complete Guide to Online Store Promotion: Channels, Budgets and What Actually Works

Everything you need to know about promoting an online store: Google Shopping, Meta Ads, Performance Max, TikTok, Email. Which channel, when, and with what budget — no theory, real data from the Romanian market.

Adela Mincea10 April 202612 min
Google Ad Grants: how it works and who can apply
Google Ad Grants

Google Ad Grants: how it works and who can apply

$10,000 per month in free Google Search ads for nonprofits. Eligibility conditions, the application process and how to get real results from the grant.

Adela Mincea5 April 20267 min
SaaS Marketing: complete guide to trials, CAC and LTV
Strategy

SaaS Marketing: complete guide to trials, CAC and LTV

SaaS marketing works differently from eCommerce. Practical guide: which metrics matter, which channels work in Romania and how to avoid mistakes that burn budget without results.

Adela Mincea5 April 20269 min
How much does acquiring a new customer through Meta Ads cost in Romania
Meta Ads

How much does acquiring a new customer through Meta Ads cost in Romania

CPA through Meta Ads ranges from €8 to €150+ depending on niche, product and funnel quality. Real benchmarks for the Romanian market and how to improve the number.

Adela Mincea4 April 20267 min
Meta Ads for online stores: the campaign structure that works in 2026
Meta Ads

Meta Ads for online stores: the campaign structure that works in 2026

TOF, MOF, BOF is no longer enough. How to structure Meta Ads campaigns for an online store in 2026, with Advantage+ and without burning budget on the wrong audiences.

Adela Mincea3 April 20267 min
How to read GA4 data to understand where you lose customers
Conversion Optimization

How to read GA4 data to understand where you lose customers

GA4 has all the data you need to identify where visitors drop off. The funnel reports, path exploration and segments that matter most.

Adela Mincea2 April 20267 min
How Much Does YouTube Ads Cost in Romania in 2026: A Practical Guide
Google Ads

How Much Does YouTube Ads Cost in Romania in 2026: A Practical Guide

CPV, CPM, minimum budget and when YouTube Ads makes sense for your business. Data adjusted for the Romanian market.

Adela Mincea1 April 20267 min
Product page optimization: what changes produce the biggest impact
Conversion Optimization

Product page optimization: what changes produce the biggest impact

The product page is where the sale is won or lost. The elements that actually matter, in order of impact, with real A/B test data.

Adela Mincea1 April 20267 min

Get insights in your inbox

Practical marketing guides, real data and strategies — once a month, no spam.

Get one high-impact performance marketing idea each week

Practical tactics, real examples, and clear explanations you can apply quickly.