LinkedIn Ads services for B2B
leads that buy

We bring you qualified B2B leads from real decision-makers. You turn them into revenue.

ClientsRitual AromasJolieDeratizare Constanța

What goals we solve with LinkedIn Ads

Pick your main goal and see how we build toward it together

Predictable monthly pipeline from real decision-makers

We build a steady flow of qualified B2B leads from managers, directors and founders with buying authority. Your sales team receives accounts worth following up on every month, not random contact lists.

What we've actually done on LinkedIn

Not platform data. Our work, in numbers.

£32K+managed across 95 LinkedIn campaigns for a single B2B SaaS client in the UKSource: Team track record, anonymized
27+B2B industries where we've run LinkedIn Ads, from SaaS and fintech to consulting and professional servicesSource: Historical portfolio
5+ marketsRomania, UK, USA, Germany, Netherlands — campaigns delivered bilingually EN/RO for companies selling internationallySource: Historical portfolio
Schedule a discussion
  • 30 minutes
  • Concrete diagnostic for your case
  • No sales pressure

We work well together, or not at all

Left: the conditions where LinkedIn Ads with DAFE produces results. Right: where another agency or another channel is the better choice.

You sell B2B with deal size €5K or above

B2B SaaS, fintech, consulting, professional services, industrial, B2B distribution. The decision goes through a sales team or growth team, not pure self-serve.

You treat LinkedIn as a dedicated channel, not a test

You have a media budget set aside for LinkedIn, not the leftover from other campaigns. The right amount depends on objective, industry and market, but the intent is the same: you run LinkedIn to produce results, not to see what happens.

You want reporting on pipeline and revenue

We deliver reports showing what each euro produces in business opportunities and real revenue. Not pretty numbers in a deck.

You sell internationally or bilingually

Romanian companies selling into UK, USA, EU. Or international companies selling into Romania. We deliver EN and RO campaigns at the same quality.

You sell B2C or have a product under €1,000 ACV

LinkedIn Ads isn't the right channel for low-value products or consumer audiences. We'd recommend Meta or Google instead.

You expect guaranteed leads or a fixed CPL

LinkedIn is a complex channel with normal fluctuation across industries and seasons. Anyone guaranteeing a fixed CPL is guaranteeing results that won't hold.

You're looking for a full-service agency

We specialize in B2B paid media. We don't do SEO, content, PR, or organic social. If you need everything in one place, we're the wrong partner.

You don't have a sales team to convert leads

LinkedIn delivers opportunities, not automatic sales. Without a team chasing and qualifying the leads, cost-per-lead looks good but revenue never shows up.

LinkedIn Ads campaign types we manage

LinkedIn offers unique campaign formats optimized for B2B. We combine the right ad types with precise targeting to reach the decision-makers that matter for your business.

Sponsored Content

Native ads in the LinkedIn feed — image, video or carousel. Ideal for brand awareness, engagement and traffic to landing pages. They appear naturally in the feed and drive organic interaction.

Lead Gen Forms

Pre-filled forms directly on LinkedIn — no redirect, higher conversion. You collect professional data (job title, company, work email) instantly with minimal friction. Perfect for whitepaper or demo requests.

Message Ads (InMail)

Direct messages to decision-makers' LinkedIn inbox. Highly personalized with strong open rates. We use them for exclusive offers, event invitations or 1-on-1 demos.

Account-Based Marketing targeting

We target specific companies from your key-account list and build custom audiences from contact lists, site visitors or existing customers. Unique B2B precision — from a specific company's CTO to lookalike audiences.

Video Ads

Visual storytelling for maximum engagement. Native video in the LinkedIn feed that captures attention and builds trust. Perfect for product demos, testimonials and B2B brand awareness.

Conversation Ads

Interactive multi-step messages that guide decision-makers through a personalized conversation. With multiple CTA options we use them for lead qualification, demo booking or directing to specific resources. More engaging than classic InMail.

LinkedIn Ads campaigns for quality B2B leads

We build strategic LinkedIn Ads campaigns that deliver real leads and profitable partnerships. Each campaign is backed by data analysis, precise targeting and messaging tailored to B2B decision-makers.

01

Analysis and strategy

We analyze your industry, the customers you want to attract and your business goals. We define a LinkedIn Ads strategy adapted to the B2B buying cycle and your budget.

02

Professional setup

We set up campaigns with clear objectives: lead generation, brand awareness or website conversions. We implement full tracking and integrations with your CRM (HubSpot, Pipedrive, Zoho, etc.).

03

Continuous optimization

We monitor performance, adjust bids and optimize messaging to attract relevant decision-makers.

04

Reports and full transparency

You get clear reports with cost per lead, engagement rate and audience quality.

05

Messaging and visuals that stand out

We write professional copy and design that conveys authority and clarity. We test different approaches — awareness, consideration, conversion — for the best results.

06

Smart scaling

We extend LinkedIn Ads campaigns to new industries, regions and decision-maker segments for steady growth in qualified leads.

Why DAFE vs the alternatives

Compare the four real options you have when you want to run B2B LinkedIn Ads. Here's where we stand.

Instead of a generalist agency

Agencies that do SEO, content, social and ads know a bit of everything. We only do B2B paid media. Specializing in one type of work is the difference between a campaign that produces pipeline and one that produces a report.

Instead of hiring in-house

A senior LinkedIn Ads specialist costs €4,000–6,000/month plus tools, recruitment, and 6 months of ramp-up before they become effective. With us, you get pattern recognition from 27 industries in month one, on a predictable cost, with no attrition risk.

Instead of a UK or US agency

B2B agencies in London or New York start at €10,000/month. We deliver the same campaign quality in EU time zone, bilingually in EN and RO, at a fraction of the cost. We've already managed campaigns for UK B2B clients with verifiable results.

Instead of the free LinkedIn account manager

The LinkedIn account rep earns a commission on your spend. We don't. That means we recommend the budget and formats that work for you, not the ones that grow your LinkedIn invoice fastest.

Grafic de creștere

Are you ready to turn LinkedIn into a profitable channel for your business?

Let's discuss your LinkedIn Ads strategy and how we can generate qualified B2B leads for your business.

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Written by the DAFE Digital team, Google Partner certified, with 10+ years managing paid media across 27+ industries.

Last updated: May 2026