We bring you qualified B2B leads from real decision-makers. You turn them into revenue.
B2B CRM platform
We manage LinkedIn Ads for B2B companies in Romania and internationally, with reporting that shows what each euro spent produces in pipeline and revenue. Monthly retainer with no rigid contracts. The client owns the ad account, we operate it.
Pick your main goal and see how we build toward it together
We build a steady flow of qualified B2B leads from managers, directors and founders with buying authority. Your sales team receives accounts worth following up on every month, not random contact lists.
B2B lead generation
LinkedIn is the only channel where you can target buyers by job title, seniority, company size and industry, and reach the exact person who signs off the deal. Done right, LinkedIn Ads B2B lead generation is not about volume, it is about qualified leads that sales actually wants to call.
We build the audience by role, seniority, company and industry, so budget reaches buyers with authority, not junior noise.
Native LinkedIn Lead Gen Forms pre-fill from the profile, so a qualified lead is two taps away, not a landing-page bounce.
We optimise on cost per qualified lead and pipeline, not cost per click. A B2B lead is worth far more than a like.
What we've actually done on LinkedIn
Left: the conditions where LinkedIn Ads with DAFE produces results. Right: where another agency or another channel is the better choice.
B2B SaaS, fintech, consulting, professional services, industrial, B2B distribution. The decision goes through a sales team or growth team, not pure self-serve.
You have a media budget set aside for LinkedIn, not the leftover from other campaigns. The right amount depends on objective, industry and market, but the intent is the same: you run LinkedIn to produce results, not to see what happens.
We deliver reports showing what each euro produces in business opportunities and real revenue. Not pretty numbers in a deck.
Romanian companies selling into UK, USA, EU. Or international companies selling into Romania. We deliver EN and RO campaigns at the same quality.
LinkedIn Ads isn't the right channel for low-value products or consumer audiences. We'd recommend Meta or Google instead.
LinkedIn is a complex channel with normal fluctuation across industries and seasons. Anyone guaranteeing a fixed CPL is guaranteeing results that won't hold.
We specialise in B2B paid media and focus on doing that exceptionally well. If you need SEO, content, PR and organic social under one roof, a full-service agency will suit you better, and we're happy to work alongside one.
LinkedIn delivers opportunities, not automatic sales. Without a team chasing and qualifying the leads, cost-per-lead looks good but revenue never shows up.
LinkedIn offers unique campaign formats optimized for B2B. We combine the right ad types with precise targeting to reach the decision-makers that matter for your business.
Native ads in the LinkedIn feed - image, video or carousel. Ideal for brand awareness, engagement and traffic to landing pages. They appear naturally in the feed and drive organic interaction.
Pre-filled forms directly on LinkedIn - no redirect, higher conversion. You collect professional data (job title, company, work email) instantly with minimal friction. Perfect for whitepaper or demo requests.
Direct messages to decision-makers' LinkedIn inbox. Highly personalized with strong open rates. We use them for exclusive offers, event invitations or 1-on-1 demos.
We target specific companies from your key-account list and build custom audiences from contact lists, site visitors or existing customers. Unique B2B precision - from a specific company's CTO to lookalike audiences.
Visual storytelling for maximum engagement. Native video in the LinkedIn feed that captures attention and builds trust. Perfect for product demos, testimonials and B2B brand awareness.
Interactive multi-step messages that guide decision-makers through a personalized conversation. With multiple CTA options we use them for lead qualification, demo booking or directing to specific resources. More engaging than classic InMail.
We build strategic LinkedIn Ads campaigns that deliver real leads and profitable partnerships. Each campaign is backed by data analysis, precise targeting and messaging tailored to B2B decision-makers.
We analyze your industry, the customers you want to attract and your business goals. We define a LinkedIn Ads strategy adapted to the B2B buying cycle and your budget.
We set up campaigns with clear objectives: lead generation, brand awareness or website conversions. We implement full tracking and integrations with your CRM (HubSpot, Pipedrive, Zoho, etc.).
We monitor performance, adjust bids and optimize messaging to attract relevant decision-makers.
You get clear reports with cost per lead, engagement rate and audience quality.
We write professional copy and design that conveys authority and clarity. We test different approaches - awareness, consideration, conversion - for the best results.
We extend LinkedIn Ads campaigns to new industries, regions and decision-maker segments for steady growth in qualified leads.
Compare the four real options you have when you want to run B2B LinkedIn Ads. Here's where we stand.
We don't split attention across ten channels. Around the B2B campaigns we do strategy and market research, technical SEO and AI search visibility, landing page and conversion rate optimisation, and measurement: server-side tracking, CAPI and full-funnel attribution. Specializing in one type of work is the difference between a campaign that produces pipeline and one that produces a report.
A senior LinkedIn Ads specialist means a full senior salary plus tools, recruitment, and months of ramp-up before they become effective. With us, you get pattern recognition from 27 industries in month one, on a predictable cost, with no attrition risk.
You get B2B campaigns run to UK and US market standards, in an EU time zone that overlaps the UK and most of the US East Coast, bilingually in EN and RO, with EU contracts and EUR invoicing. Adela Mincea built that standard working in agencies in London and Hong Kong, works hands-on on the accounts, and DAFE runs campaigns today for B2B companies selling internationally.
A LinkedIn rep can only recommend LinkedIn. We work across the paid channels, so we will also tell you when the budget produces more somewhere else. Every budget recommendation is reported against margin and cost per acquisition, so you can check it yourself.
Working with Adela started with a test on Meta Ads. Although the first leads were not ideal, she reacted quickly and proposed a strategic shift to Google and LinkedIn Ads - a decision that significantly optimized cost per lead and conversion. She professionally managed remarketing, contributing to a 15–20% increase in conversion rate. Most valuable? She understood our specifics perfectly and worked proactively.
Let's discuss your LinkedIn Ads strategy and how we can generate qualified B2B leads for your business.
Looking for B2B clients outside Romania? See our international advertising
Written by Adela Mincea, founder of DAFE Digital, Google Partner certified, with 10+ years managing paid media across 27+ industries.
Last updated: May 2026
You, too, can turn these problems into profitable results. See how we solved real challenges for real clients.
We optimized the conversion funnel and implemented precise targeting strategies to attract qualified clients.
The concrete answers we give most often in first conversations with B2B founders and marketing teams.
