1-on-1 consulting in marketing and paid media, with a specialist with 10+ years of global experience across agencies and in-house teams. We cover both marketing strategy and campaign execution: we analyze what you have, identify what's blocking results and agree on concrete next steps.
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1-1 consulting for founders who want to understand what works in their campaigns and why.
No long presentations. We analyse your data, identify the real problems and define concrete next steps.
"Working with Adela started with a Meta Ads test. Although the first leads weren't ideal, she reacted quickly and proposed a strategic shift to Google and LinkedIn Ads - a decision that significantly optimized cost per lead and conversion. She professionally managed remarketing, contributing to a 15–20% increase in conversion rate. The most valuable part? She understood our specifics perfectly and worked proactively."
Marius Michailov
Co-founder, www.crmconnect.ro
Our consulting is for founders and business owners who want clarity on their campaigns, not generic presentations.
For owners investing in ads every month who want to know exactly what drives sales and what burns budget.
For companies scaling ad spend that need a strategy built around profit, not traffic.
For founders who approve the budgets and want to understand the numbers before the next step, no jargon.
Each maps to one of the four layers below. Start where the problem is.
You're communicating, but you're not sure who you're targeting or how you're perceived.
You're spending more on acquisition, but profit isn't moving at the same pace.
You invest in ads, but results swing and you don't know exactly what's not working.
You have traffic, but people don't convert and you don't know what's stopping them.
Not all problems live in the same layer. We look at the business across four layers and start where clarity is missing.
Who you are to the market, how you're perceived and where positioning is weak, before you change the message or increase spend.
Pricing, margins and acquisition cost. More budget won't fix a model that doesn't hold.
Structure, targeting and budget allocation across Google Ads, Meta Ads and LinkedIn Ads: what produces sustainable acquisition and where you're leaking.
Why visitors don't buy: on landing pages, in how the offer is built and in the buying experience.
Simple, flexible process tailored to your needs.
Consulting takes place by phone, Zoom or Google Meet with screen sharing for efficient, transparent collaboration.
We focus on optimizing your advertising account performance and developing strategies that work long term.
You get clear guidance based on Adela Mincea's 10+ years managing performance campaigns and training specialists as an ANC-accredited trainer.
Free resource
Not about platforms or budgets. About whether your money is actually working.
We started from zero with Adela on Google Ads and Meta Ads. After the initial discussion, she took care of all the setup and within a week we saw the first results. Sales grew steadily and demand became greater than we could deliver. A professional who gets the job done quietly - you don't see them but you definitely feel them in the sales figures.
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Working with Adela started with a Meta Ads test. Although the first leads weren't ideal, she reacted quickly and proposed a strategic shift to Google and LinkedIn Ads - a decision that significantly optimized cost per lead and conversion. She professionally managed remarketing, contributing to a 15–20% increase in conversion rate. The most valuable part? She understood our specifics perfectly and worked proactively.
Answers to the most common questions about our performance marketing consulting services.
Written by Adela Mincea, founder of DAFE Digital, Google Partner certified, with 10+ years managing paid media across 27+ industries.
Last updated: May 2026
