Local services advertising
more new clients

We bring real clients to your local business through Google Ads, Meta Ads and Google Business Profile. Precise targeting in your area, qualified calls and measurable bookings. No wasted clicks — only results that grow your business.

Local services advertising - Professional electrician at work
"electrician Constanța"
Local marketing - Magdalena Law Firm
SponsoredMagdalena Law Firm

Bucharest • 5.0★

⭐⭐⭐⭐⭐
70%
Local searches
210%
Call growth
+17
Industries
8+ years
Performance marketing experience

We dominate Google Maps and local search. Precise targeting in your area + strategies that deliver qualified calls and measurable bookings.

Local services marketing, in Romania or internationally, needs a strategy that targets your area and generates qualified calls and measurable bookings. At DAFE Digital we specialize in Google Ads with precise geographic targeting, Google Business Profile optimization, Meta Ads for local awareness and integrated strategies that bring real clients to your business.

Our strategies include targeting your business radius, Google Maps campaigns for local search, optimization for "near me" searches, retargeting for visitors who didn't contact, and advanced tracking for calls and bookings. Every campaign is tailored to your type of local service: professional services, repairs, medical, beauty and more.

We work with local businesses across industries: electricians, installers, lawyers, doctors, hairdressers, beauty salons, auto services and more. With proven experience in qualified calls and bookings, we offer full transparency, detailed reports and ongoing optimization to maximize new client contacts.

Lead quality matters more than quantity

It's not enough to get lots of leads if most of them don't become customers. That's why we don't just track platform numbers — we track the real value of every contact generated. We understand that goals, close rates and business models can differ from company to company, and we adapt our strategy to these nuances.

Monitoring and advanced tracking

We work with your sales team to understand exactly what happens after a lead enters the system. We use call tracking tools, CRMs and custom integrations to see how leads move from first touch to contract.

Protection against fake traffic

In industries exposed to artificial traffic or auto-generated leads, we implement filters and anti-fraud solutions that remove inauthentic interactions. Your budget goes only where there is real interest and conversion potential.

Value-based bidding, not volume

We use value-based bidding strategies connected directly to your sales data. We assign a value to each lead and adjust bidding as they move through the funnel. You get more relevant leads, more predictable costs and better budget ROI.

Tracking and conversions

💡 In short: We don't just track clicks.

We track conversations that turn into customers.

Want to know how we can grow the number of clients for your local business?

Schedule a free consultation and discover the right strategy for your business.

Schedule consultation

Goals we achieve together

We build tailored marketing strategies for every stage of your business growth — turning local searches into real clients.

More calls and contacts from local clients

We create Google Ads and Meta Ads campaigns that generate phone calls and direct contacts from your site. We target locally with clear messages and relevant offers for your area. Every call is a potential client looking for your services.

Why DAFE Digital for local services?

We're not just a Google Ads agency. We're your trusted partner who understands local business challenges and knows how to bring real clients, not just clicks.

Local marketing expertise

We've worked with dozens of local businesses — from installers and electricians to medical clinics and beauty salons. We know what works in the local market and how to bring clients from your area.

Google Partner certified

We're Google Partner certified and know how to use all Google tools for local businesses: Local Service Ads, Google Maps, Search Ads with location and call extensions.

Precise local targeting

We reach people in your area who are searching for your services NOW. We don't waste budget on people outside your coverage or who don't need your services.

Full transparency and clear reporting

You see exactly how many calls, contacts and bookings the campaigns generate. Simple, clear reports with metrics that matter for your business: cost per call, cost per client, ROI.

Types of campaigns for local services advertising

We combine the most effective digital channels to attract clients from your area. Every campaign is built for measurable results — local visibility, calls, bookings and real conversions.

Google Business Profile ⭐⭐⭐⭐⭐

Full setup and optimization of your Google Business profile with 5-star reviews. Visibility in Google Search and Maps with rating, professional photos, updated hours and review responses.

Local Google Search Ads

Text ads in Google search results when clients search for your services. Call, location and directions extensions in the ad. Geographic and keyword targeting. Ideal for urgent calls and immediate contact.

Google Maps Ads

Your business appears in Google Maps when people search in your area. Sponsored pins and premium placement. Directions, call and website directly from Maps. Perfect for businesses with a physical location.

Meta Ads local

Precise targeting in your area (city, neighbourhood, radius). Visual ads for awareness and retargeting. Promotions, reviews and before/after. Lead Ads with integrated forms for quick bookings.

Local remarketing

We re-engage site visitors who didn't contact the first time. Ads on Google Display and Facebook/Instagram. Special offers and reminders for conversion. Perfect for services with longer decision cycles.

Performance Max for local

Automated Google campaigns on Search, Maps, Display, YouTube and Gmail. Machine learning for automatic ad placement. One budget distributed across all Google channels for maximum results.

How we work with local businesses

A clear, predictable process that turns your marketing budget into real clients. Every step is designed for measurable results and steady growth.

01

Analysis and local strategy

We analyse your business, geography, local competition and goals. We define your ideal audience and build a local marketing strategy for real calls and bookings.

02

Campaign setup and call tracking

We set up Google Ads, Meta Ads and Google Business Profile with precise local targeting. We implement tracking for calls, forms and store visits. You know exactly where every client comes from.

03

Daily optimization

We monitor performance, adjust bids and remove irrelevant traffic. We optimize for low cost per call and qualified leads from your area.

04

Clear reports and constant communication

You get simple reports with metrics that matter: calls, cost per call, bookings, conversions. We communicate openly and adjust strategy together.

05

Testing messages and offers

We constantly test messages, offers and CTAs for higher conversions. We adapt communication for each area and customer segment.

06

Scaling and expansion

When campaigns are stable and profitable, we expand targeting to new areas or services. Steady growth with controlled costs.

Why we combine Google Ads with Meta Ads for local businesses?

Each platform has its role in generating local clients. We use them together, strategically, for maximum results.

Google Ads — High intent

People searching on Google for "electrician Constanța" or "salon Timișoara" need your services NOW. Google Ads captures that intent and brings them to you. Ideal for: urgent calls, immediate bookings, services with constant demand. Formats: Search Ads, Google Maps, Google Business Profile.

Meta Ads — Local awareness

People on Facebook aren't actively searching, but they live in your area and may need your services later. Meta Ads keeps you on their radar and builds awareness. Ideal for: promoting offers, reviews and before/after, remarketing to visitors. Formats: Feed Ads, Stories, Lead Ads with integrated forms.

Types of local businesses we advertise

Proven experience advertising a wide range of local services. Each industry has its specifics, and we know what works to attract local clients and generate qualified calls.

Maintenance services

Gas installers, electricians, pest control, professional cleaning, urgent repairs. Local campaigns optimized for immediate calls and fast bookings. Targeting for urgency and 24/7 availability.

Beauty & Wellness

Beauty salons, barbershops, spa, aesthetic clinics, therapeutic massage. Focus on professional imagery, 5-star reviews and online bookings. Targeting in your area and audiences interested in personal care.

Medical services

Dental clinics, medical practices, physiotherapy, psychology. Campaigns compliant with medical regulations, focus on qualified bookings and professional communication. Rating and Google reviews are essential.

Legal services

Law firms, notaries, legal consulting, mediators. B2C and B2B local targeting with focus on qualified leads. Communication based on expertise, trust and demonstrable results in the local community.

Home services

Tradespeople, painters, interior design, gardening, post-build cleaning. Seasonal campaigns and targeting for homeowners. Focus on visual portfolio, reviews and free estimates for higher conversions.

Auto services

Car service, car wash, tire services, auto detailing. Targeting for car owners in your area with focus on emergencies, regular maintenance and seasonal offers. Google Maps is essential for maximum visibility.

Is your business in these industries?

Whatever your field, we know how to bring local clients through campaigns optimized for your area. Let's discuss the right strategy for your business.

What to expect in the first 90 days

Full transparency on how your local campaigns evolve. Here's our optimization process and what results you can expect each month.

90 Day Campaign Timeline306090
Grafic de creștere

Let's turn local searches into real clients

Want steady calls and guaranteed bookings from your area? Let's build the right strategy for your local business together.

Case studies from our portfolio

Paid search works when it's strategic. See how we optimized real campaigns to drive conversions, customers and long-term growth.

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Magdalena Law Firm Bucharest - Professional legal services
Local services

How we increased legal consultation requests by 160% for Magdalena Law Firm

We implemented Google Ads campaigns targeted at legal specializations and optimized the website for conversions, reducing cost per lead by 64%.

+160%
Increase in consultation requests

What our local business clients say

Real feedback from local entrepreneurs who have grown with us

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Local services

From zero to 200+ calls per month

When we started with Adela we had no online campaigns for our gas installation business. After just 3 months of working together we consistently get over 200 calls per month from Google Ads. The best investment we've made in advertising! Cost per call dropped by 38% and conversions increased by 155%. Highly recommend!

Cristian Munteanu avatar
Cristian Munteanu
Owner, Gas Installations Constanța
Local services

Outstanding results for pest control services

Working with DAFE Digital completely changed how we get clients. Before working with Adela we got at most 5–6 calls per week. Now we get 40–50 calls per week from Google Ads campaigns, all in our coverage area. The calls are from people who actually need our services. Cost per call dropped by 42% and conversions increased by 130%. I'm extremely satisfied!

Andrei Popescu avatar
Andrei Popescu
Manager, Deratizare CTA

Frequently asked questions about local services advertising

Answers to the most common questions about performance marketing for local businesses

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