We focus on real conversions: signups, trials, demos and retention. Everything measured, optimized and geared towards scalable growth.
Online project management
Agency specialized in SaaS app advertising. We bring qualified trials that convert into long-term subscriptions.
SaaS app advertising, in Romania or internationally, requires a different strategic approach from traditional marketing. At DAFE Digital we specialize in online advertising campaigns optimized for the SaaS business model, focusing on essential metrics like cost-per-trial, trial-to-paid conversion rate, customer acquisition cost (CAC) and lifetime value (LTV).
Our performance marketing strategies for SaaS include Google Ads and Meta Ads campaigns optimized for qualified trial generation, LinkedIn Ads campaigns for the B2B segment, continuous conversion funnel optimization and advanced tracking to measure real campaign performance.
We work with SaaS startups, scale-ups and established companies who want to grow their user base, improve conversions and optimize acquisition costs. Every campaign is tailored to your monetization model (freemium, subscription, usage-based) and the stage of your application.
Full transparency on how your SaaS campaigns evolve. Here's our optimization process and what results you can expect each month.
Detailed analysis of your app, audiences and competitors. Advanced tracking setup for SaaS metrics (CAC, LTV, trial-to-paid). Launch campaigns on priority channels. Setup & launch
Personalized SaaS strategy and first qualified trials
Active optimization based on data: we improve trial-to-paid conversion, reduce CAC, test new audiences and messages. Data collection and trend identification. Continuous optimization
25-40% conversion improvement, 15-25% CAC reduction
Strategic scaling: we expand winning campaigns, implement retention and upsell strategies for sustainable MRR growth. Profitable, scalable system. Scaling & growth
Profitable acquisition system, foundation for long-term scaling
Let's discuss your SaaS marketing strategy and how we can generate qualified trials that convert into long-term subscriptions.
Let's discuss your SaaS marketing strategy and how we can generate qualified trials that convert into profitable subscriptions.
Every SaaS application is different. DAFE Digital adapts strategy to your pricing model (freemium, trial, demo-first), sales cycle and market segment (SMB, Mid-Market, Enterprise). A tailored approach that reflects your product and real growth objectives.
We focus on the metrics that define SaaS success: CAC (Customer Acquisition Cost), LTV (Lifetime Value), Churn Rate and MRR (Monthly Recurring Revenue). We don't just chase trial volume – we build campaigns aimed at long-term profitability and predictable revenue growth.
The ratio between customer lifetime value (LTV) and acquisition cost (CAC) is the key indicator for SaaS campaign profitability. We constantly monitor this metric to assess the sustainability of growth.
We build strategies that deliver steady growth in monthly recurring revenue (MRR), not just an inconsistent flow of trials.
We don't stop at trials. We build full onboarding, engagement and retention strategies to reduce churn and increase LTV.
We apply proven tactics for SaaS app advertising – from optimizing trial-to-paid conversion to retention and recurring revenue growth strategies.
We optimize every step of the user journey to convert more users from trial into paying customers.
We build onboarding experiences that help new users quickly reach the "aha moment" and see the real value of your product.
We identify revenue growth opportunities through upgrades, adoption of new features and smart cross-sell strategies.
We implement advanced tracking to fully understand the customer journey – from first contact to renewal and expansion.
We analyze user behavior by cohort to uncover success patterns and areas where the experience can be improved.
We determine which channels contribute most to conversions and retention, to optimize marketing budget allocation.
We connect marketing data with product data for a complete picture of campaign performance and real growth.
Schedule a free consultation and discover the right strategy for growing your application.
Paid search works when it's strategic. See how we optimized real campaigns to drive conversions, customers and long-term growth.
We optimized the conversion funnel and implemented precise targeting strategies to attract qualified clients.
Real feedback from SaaS and software clients we've worked with.
Adela went above and beyond to support our goals and manage our advertising efficiently. Her strategic thinking and paid media expertise are exceptional. What sets her apart is her dedication and commitment to results. Highly recommend.
I had the pleasure of working with Adela on performance marketing — consistently reliable, knowledgeable, and strong at managing and optimising paid campaigns. Someone who approaches the work thoughtfully and delivers real results. I'd recommend Adela without hesitation to any business that takes paid media seriously.
Answers to the most common questions about SaaS app advertising