We help eCommerce stores grow through clear strategies, not random traffic. We look at products, margins and costs to get more from the same budget.
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eCommerce paid advertising, in Romania or internationally, requires an integrated performance marketing strategy that generates profitable sales and long-term business value. At DAFE Digital we specialize in eCommerce paid search, paid social and paid shopping campaigns, focusing on essential metrics like return on ad spend (ROAS), cost-per-acquisition (CPA), profit margin and customer lifetime value.
Our strategies include Google Shopping and Google Ads campaigns for products, Meta Ads (Facebook and Instagram) for brand awareness and retargeting, continuous conversion optimization, advanced tracking for multi-touch attribution and remarketing strategies to bring back visitors who didn't complete their order.
We work with eCommerce stores across categories: fashion, electronics, home products, food supplements, beauty products and more. Every campaign is tailored to your business model, seasonality and specific growth goals.
Industry data
Running paid advertising for an eCommerce store doesn't happen in a vacuum. The numbers below show the real market context — and why strategy matters more than budget.
Global retail e-commerce sales (2024)
Projected to reach $8T+ by 2027. Online's share of total retail crosses 21% globally — and competition for attention grows faster than budgets.
Source: Statista / eMarketer 2024
Average cart abandonment rate
Across 49 studies, 7 out of 10 visitors who add to cart never complete checkout. Dynamic remarketing recovers most of this leaked budget.
Source: Baymard Institute, 2024
Global online buyers (2024)
More than 1 in 3 humans bought online last year. Audience is not the constraint; reaching the right one profitably is.
Source: eMarketer Worldwide Retail 2024
These are market averages. The eCommerce stores we work with usually outperform them, because strategy is built around profit, not traffic.
Full transparency on how your campaigns evolve. Here's our optimization process and what results you can expect each month.
Full store and market analysis, advanced tracking setup (GA4, conversions, Facebook pixel). Launch of Google Shopping, Search and Meta Ads with optimized feed. Setup & launch
Personalized eCommerce strategy and first sales within 24-48 hours
Active optimization based on data: we improve the product feed, remove inefficient keywords, test new audiences and creatives. Dynamic remarketing for cart recovery. Continuous optimization
30-50% ROAS improvement, 20-30% cost per conversion reduction
Strategic scaling: we expand winning campaigns, add new products, implement upsell and cross-sell strategies. Email automation for customer reactivation and LTV growth. Scaling & growth
Profitable online sales system, foundation for long-term growth
You, too, can turn these problems into profitable results. See how we solved real challenges for real clients.
We optimized Meta Ads and Google Ads campaigns for a premium aromatherapy store. ROAS grew from 2.1x to 4.8x in two months.
Real businesses, real results. Discover how we've helped eCommerce stores grow sales and optimize digital advertising campaigns.
Adela went above and beyond to support our goals and manage our advertising efficiently. Her strategic thinking and paid media expertise are exceptional. What sets her apart is her dedication and commitment to results. Highly recommend.
We started from zero with Adela on Google Ads and Meta Ads. After the initial discussion, she took care of all the setup and within a week we saw the first results. Sales grew steadily and demand became greater than we could deliver. A professional who gets the job done quietly – you don't see them but you definitely feel them in the sales figures.
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Answers to the most common questions about our eCommerce paid advertising services