How we increased phone calls by 120% for a pest control service

Deratizare-CTA.ro is a professional pest control company offering pest control, disinfection and sanitization services for clients in Constanța and the surrounding area. With over 8 years of experience and 4,500+ completed interventions, the company needed a digital strategy that reflected their expertise.

In February 2024, DAFE Digital took over their digital advertising strategy, with the goal of increasing local visibility and the number of calls from online sources, while reducing reliance on referrals and traditional advertising.

Key challenges:

• •Limited online visibility in local searches for emergency services
• •High cost per phone call from previous campaigns
• •Website that did not inspire trust and had poor conversion performance
• •Aggressive competition in the Constanța area for pest control services
• •Need to demonstrate the company's professionalism and certifications

We developed an integrated strategy emphasizing local emergency searches, company certifications and trust-building through social proof and transparent communication.

We implemented a three-stage approach: technical website optimization for conversions, launch of Google Ads campaigns optimized for local services, and trust-building through authentic testimonials and visible certifications.

Actions implemented:

• •Implemented Google Local Services Ads with Google Guaranteed verification for maximum credibility
• •Optimized Google Search campaigns focused on urgent purchase intent (e.g. 'emergency pest control Constanța')
• •Fully restructured the website to highlight certifications, testimonials and phone number
• •Created separate landing pages for each service (pest control, disinfection, sanitization)
• •Implemented call tracking for accurate measurement of call quality
• •Optimized Google My Business with professional photos and responses to reviews
• •Implemented retargeting campaigns for visitors who did not call on first visit

In just four months (February – May 2024), DAFE Digital delivered results that transformed how Deratizare-CTA.ro acquires clients.

Implementing Google Local Services Ads with the Google Guaranteed badge generated an 85% increase in qualified calls from this source alone. Search Ads optimization contributed to a 40% reduction in cost per call, while the conversion rate from visitors to calls increased from 2.8% to 7.2% thanks to website optimizations.

Website rebuild with a focus on trust (visible testimonials, 4,500+ interventions, Ministry of Health certifications) increased time on site by 65% and reduced bounce rate by 50%. Remarketing campaigns recovered 25% of initial visitors who did not call, turning them into clients.

The results show that in the local emergency services industry, the combination of trust (certifications, testimonials), visibility at the right moment (Local Services Ads) and an optimized website experience can deliver strong results. Deratizare-CTA.ro became the local leader in organic and paid search for pest control services in Constanța.