RayaHalaleCommerceHow we grew conversions by 75% for RayaHalal
eCommerce platform for Halal food products that transformed paid ads performance through optimization of Google Ads and Meta Ads campaigns.
RayaHalaleCommerceeCommerce platform for Halal food products that transformed paid ads performance through optimization of Google Ads and Meta Ads campaigns.
RayaHalal.ro is an eCommerce platform for Halal food products, serving clients in Romania and the diaspora. Since launch, the store faced difficulties maximizing paid ads performance on Google and Meta (Facebook/Instagram).
In January 2024, DAFE took over management of their digital advertising accounts, with the goal of growing sales and optimizing return on ad spend (ROAS).
The strategy was structured around four main pillars of optimization and growth, each focused on solving specific problems identified in the initial analysis.
We implemented a systematic approach combining technical campaign optimization with creative targeting and messaging strategies.
In just three months (January – March 2024), DAFE delivered results that transformed the digital performance of RayaHalal.ro.
Optimization of Google Ads and Meta Ads campaigns generated a significant increase in conversions, with ROAS improving from 1.8x to 3.2x. The remarketing strategy increased conversion rate by 45%, while audience segmentation reduced cost per acquisition by 25%.
On Google Shopping, product feed optimization and dynamic campaign implementation generated 60% more qualified traffic and increased average order value by 18%. Remarketing campaigns contributed to a 35% reduction in cart abandonment.
The results show that a strategic, tailored approach for the Halal food segment can deliver strong outcomes. RayaHalal now benefits from an optimized paid ads experience that reflects the specific needs of the Halal community.
Contact us for a free consultation and find out how we can improve your campaign performance.
Contact usWe had worked with several 'experts' in paid ads before but never saw concrete results. We found Adela online and, since the start of 2024, our collaboration has been exceptional. Campaigns on Facebook, Instagram and Google Ads now bring real sales and clear results. She is attentive, involved and explains everything in a way we understand.