Ritual AromaseCommerceHow we grew sales by 80% for Ritual Aromas
Premium aromatherapy e‑commerce store that transformed ad performance through strategic optimization of Meta Ads and Google Ads campaigns.
Ritual AromaseCommercePremium aromatherapy e‑commerce store that transformed ad performance through strategic optimization of Meta Ads and Google Ads campaigns.
RitualAromas.ro is an online store for premium aromatherapy products, including candles, essential oils and accessories. The brand targets a premium audience interested in wellness and relaxation.
In July 2024, DAFE Digital took over management of their Meta Ads and Google Ads campaigns to optimize ad spend and grow revenue through a coherent strategy.
The strategy focused on optimizing existing campaigns and creating new conversion opportunities through precise targeting and premium creative.
We implemented a holistic approach combining technical optimization with creative strategies tailored to the premium aromatherapy segment.
In just two months (July – September 2024), DAFE Digital delivered results that transformed the digital performance of RitualAromas.ro.
Meta Ads optimization drove the largest sales increase, with ROAS (Return on Ad Spend) improving from 2.1x to 4.8x. The retargeting strategy increased conversion rate by 45%, while premium audience segmentation reduced cost per acquisition by 30%.
On Google Ads, keyword optimization and Google Shopping implementation generated 65% more qualified traffic and increased average order value by 22%. Remarketing campaigns contributed to a 40% reduction in cart abandonment.
The results show that a strategic, tailored approach for the premium aromatherapy segment can deliver strong outcomes. Ritual Aromas now benefits from an optimized advertising experience that reflects the quality and value of their premium products.
Contact us for a free consultation and find out how we can improve your campaign performance.
Contact usWe started from zero with Adela on Google Ads and Meta Ads. After the initial discussion, she took care of all the setup and within a week we saw the first results. Sales grew steadily and demand exceeded what we could deliver. A professional who gets the job done quietly—you don't see them but you definitely feel them in the sales numbers.