How we work

We work with founders,
not with dashboards.

Most agencies start with the platform and end with reports about the platform. We start with the economics of your business, what you sell, with what margin, what you can pay for a new customer, and work backwards to the setting of every campaign. The process below is the same for every account, regardless of budget.

That is how we reach decisions you can defend in front of a CFO.

5
clear phases
4 weeks
to launch
30%+
more profit from the same budget
At a glance

From the first audit to the monthly report

Scroll for detail
  1. 01

    Full diagnostic

    Weeks 1 and 2

  2. 02

    Strategy and budget

    Weeks 2 and 3

  3. 03

    Setup and launch

    Weeks 3 and 4

  4. 04

    Weekly optimization

    Month over month

  5. 05

    Reports and monthly decisions

    Monthly and quarterly

01Phase 01 / 05

Full diagnostic

Duration: Weeks 1 and 2

Before we touch anything, we understand what happened. We read the accounts, the store data, the financials. If something is missing, we ask you directly.

Not a single euro of budget moves in the first week.

What we do04 actions

  • Full audit on Google Ads, Meta and any active account

  • Verify how conversions are measured and what the real order value looks like

  • Compare platform data with the actual sales in your store

  • Identify the campaigns that lose money and the ones that bring it in

Outcome·Phase 01

What you get

A diagnostic report with verified numbers, not impressions.

How you know it works

You see, in writing, where the money is going and what is not working.

02Phase 02 / 05

Strategy and budget

Duration: Weeks 2 and 3

Strategy is not a PowerPoint. It is a decision about how much we invest, in which channel, for what profit, and how we know it works.

A budget treated as an investment, not an experiment.

What we do04 actions

  • Calculate the monthly budget based on real margin and profit goal

  • Set the target ROAS per category and per channel

  • Prioritize the campaigns that bring the most profitable customers

  • Align the plan with seasonality and available stock

Outcome·Phase 02

What you get

An investment plan with monthly allocation, target ROAS and profitability threshold.

How you know it works

You know exactly what you spend, on what, and why you expect it to be profitable.

03Phase 03 / 05

Setup and launch

Duration: Weeks 3 and 4

We build an account structure that leaves room for real optimization. No PMax with every product in a single campaign. No audiences stuck together at random.

A clean structure, ready for real optimization.

What we do04 actions

  • Restructure the account by product category and separate objectives

  • Configure tracking properly, with order value passed from the store

  • Build creatives and copy with the messages that sell, not the ones that sound good

  • Run a control test before scaling the budget

Outcome·Phase 03

What you get

A configured account, validated tracking, the first week of clean data.

How you know it works

The data going into the platform reflects what happens in the store.

04Phase 04 / 05

Weekly optimization

Duration: Month over month

This is where it is won or lost. Optimization is not adding another button. It is deciding every week what deserves more budget and what has to stop.

Weekly decisions based on real profit, not the cosmetic numbers.

What we do04 actions

  • Weekly performance review per campaign, audience and creative

  • Reallocate budget toward profitable campaigns, kill what does not work

  • Test methodically: one variable at a time, with a clear decision threshold

  • Adapt strategy when margin, stock or seasonality shifts

Outcome·Phase 04

What you get

A weekly change log, with the reason behind every decision.

How you know it works

Real ROAS goes up, cost per acquisition goes down, monthly profit is visible.

05Phase 05 / 05

Reports and monthly decisions

Duration: Monthly and quarterly

We report what matters to you, not what looks good in slides. Conversations about profit, not about clicks.

A report you read in ten minutes and understand fully.

What we do04 actions

  • Monthly report with the numbers that matter: profit, real ROAS, cost per new customer

  • Monthly strategy meeting for the bigger decisions

  • Quarterly review of the investment plan and the objectives

  • Concrete recommendations for the following month

Outcome·Phase 05

What you get

Monthly report and strategy meeting, both built around decisions.

How you know it works

You leave the meeting with three things you want to test next month.

Principles

Why we work this way

Four rules that do not change, regardless of account, budget or industry.

01Principle

Data before opinions

We never start a strategic discussion without verified numbers. Our opinion is not worth as much as the profitability report of the last 90 days.

02Principle

Profit, not traffic

An account that brings a lot of traffic and little profit is a bad account. We read everything through the lens of real profit, not the metrics the platform reports.

03Principle

Total transparency

You see everything we do, when we do it, and why. The accounts stay yours, the data stays yours, the decisions are yours, on the back of our recommendation.

04Principle

Disciplined patience

We do not change strategy after a bad week, but we do not let a weak month turn into a weak quarter either. We have clear thresholds for every decision.

Next step

Want to see what this looks like on your account?

We schedule a 30-minute conversation. We look at your numbers together and tell you where profit is leaking. No slides, no generic proposal.

Book a conversationSee the services
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