More buyers stop searching Google. They ask ChatGPT, Perplexity or Google AI what to buy and get a short list of 3–5 recommended products with direct links. If your products aren't on that list, the sale goes to a competitor and you never see where it went. We put you into AI recommendations and keep your catalogue in shape, month after month.
Looking for classic, paid Google Shopping instead? See our Google Shopping page
ChatGPT, Perplexity and Google's AI answers have become the first place customers ask “what should I buy”. The answer is a list of 3–5 products with links. If you're not on the list, you weren't part of the decision.
AI assistants don't read your site like a customer. They read a technical version of your catalogue. If details are missing there, you get skipped. There's no line in Google Analytics that says “you weren't recommended”. The loss is silent.
They are two different systems. Being in the Shopping carousel doesn't mean you're in the AI answer. Many owners assume they've got the channel covered, but they're losing half the buyers right before the click.
AI assistants learn from what they already recommend. Every month a competitor sits in the answers and you don't, their recommendation becomes the default. At some point, even doing everything perfectly won't recover the ground quickly.
AI sales aren't bought with budget. They're earned with product data written correctly, declared correctly on the site, and verified monthly across platforms that keep changing. We do all three together. None of them works alone.
We rewrite the titles, complete the specifications (material, size, brand, model, age, gender), correct the categories. Behind the scenes we touch the Merchant Center feed, but for you the result is simple: your products become recognisable when buyers ask.
We work on real budgets and real accounts, not theory. We test AI visibility directly on your categories, not on generic blog-post recommendations.
We implement the technical layer that AI reads for every product: price, stock, rating, brand, product code. The customer never sees it, but without it you're invisible. We work directly with your site team.
We run real queries from your category on ChatGPT, Perplexity and Google AI. You see in a simple report where you appear, where the competition appears, and what we fixed that month to take back ground.
AI visibility isn't a one-off. The platforms shift month by month, the competition moves, your catalogue grows. We start with an audit so you know exactly where the sale is being lost, then fix and maintain.
Within 5–7 business days we tell you clearly: what AI assistants see about your products, what's missing, and where competitors have overtaken you. You get a short, jargon-free report with the exact list of fixes and how long each one takes.
We get the catalogue in shape: titles, attributes, categories, the technical layer AI reads on your site. We work with your team or directly on your store platform: Shopify, WooCommerce, Magento, OpenCart. You don't need to learn anything new.
Every month we check you still appear, adjust the catalogue when platforms change, and expand into new categories. You get a one-page report: where you gained, where you lost ground, what's coming next month.
We start with the audit. Within 5–7 business days you have a simple report: how much of your category is going to competitors via AI recommendations and what to fix so you appear too. Send us a request and we'll tell you what it involves for your catalogue.
You, too, can turn these problems into profitable results. See how we solved real challenges for real clients.
We implemented Google Local Services Ads campaigns and optimized the website for conversions, turning online presence into the main source of clients.
We started from zero with Adela on Google Ads and Meta Ads. After the initial discussion, she took care of all the setup and within a week we saw the first results. Sales grew steadily and demand became greater than we could deliver. A professional who gets the job done quietly - you don't see them but you definitely feel them in the sales figures.
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Working with Adela started with a Meta Ads test. Although the first leads weren't ideal, she reacted quickly and proposed a strategic shift to Google and LinkedIn Ads - a decision that significantly optimized cost per lead and conversion. She professionally managed remarketing, contributing to a 15–20% increase in conversion rate. The most valuable part? She understood our specifics perfectly and worked proactively.
What owners ask before starting AI Shopping optimisation
It depends on the category and how often AI is used as a buying assistant in that category. For categories with research demand (electronics, supplements, premium cosmetics, appliances, tools), a meaningful share of decisions has already moved into AI answers.
The problem is the loss doesn't show up as a loss in Google Analytics. The buyer never even reaches your site. They leave with a product AI recommended. You see sales stagnate or drop slightly without knowing why, because every other channel looks the same.
In the audit we test on your own category how often your products vs competitors appear in real queries. You'll see the actual number, not an estimate.
No. They are two different things, even though they look similar.
Google Shopping (the one you pay for now) shows your products in the carousel on Google when someone actively searches. You pay per click.
AI Shopping (ChatGPT, Perplexity, Google's AI answers) recommends products when someone asks “what should I buy”. It isn't paid, but it doesn't appear automatically either. You only show up if your product data is written in the format AI reads.
Many owners assume Google Shopping covers AI as well. In practice it's two separate channels, two separate sets of buyers. Most often, the buyer who asks AI doesn't go on to also search Google. They pick straight from the recommendations.
Typical timeline:
•Week 1: audit and diagnostic.
•Weeks 2–4: priority fixes applied to the catalogue and the site.
•Months 2–3: you start appearing in AI recommendations for the main categories.
•Months 4–6: stable position, expansion into subcategories, monthly reporting.
It isn't like Google Ads where you pay and appear tomorrow. AI refreshes your catalogue on its own schedule. The first time you appear is the moment the platforms realise your data is now complete and reliable.
You give us access to Google Merchant Center and the site (read-only for the audit, more if you want us to implement directly).
We handle:
•The full audit and the report
•Rewriting titles and attributes in the feed
•Implementing the technical layer on the site (or a detailed brief if your team prefers)
•Monthly testing on ChatGPT, Perplexity, AI Overviews
•The monthly visibility report
You get one thing at the end: your catalogue appears in AI recommendations. You don't have to learn schema markup, GTIN, taxonomy or any other technical detail. We hold all of that.
The initial audit is a fixed cost, delivered in 5–7 business days with a report and a walkthrough session. After the audit, ongoing optimisation runs on a monthly retainer, sized based on your number of products and how big the gap is to your competitors.
For a concrete number tailored to your store, send us a request and we'll send a quote within 24 hours.
Payback: depends on your margin and how often AI is used as an assistant in your category. With current clients, AI Shopping pays back similarly to a well-set paid media channel. Faster in categories with high research demand.
Honestly:
•Under 50 active products, the impact is too small to justify the cost. We can help rewrite titles and attributes, but we won't recommend a monthly retainer for that.
•If your products are impulse-bought on Instagram (fast fashion, viral gadgets) and the customer never asks for a recommendation before buying, AI Shopping isn't a priority right now. Meta Ads and creative are more useful.
•If you sell a unique product with no direct competition, you don't need an AI recommendation to be picked. You're the only option.
Otherwise, if your buyer compares before buying (electronics, appliances, supplements, cosmetics, tools, B2B), being absent from AI recommendations is already a concrete monthly loss.
The report is built so it can be handed to a developer or your tech team. For each fix we tell you which field is affected, what to change, in which format, and why it matters.
Being realistic: AI visibility isn't fixed in one go. Within 2–3 months the catalogue drifts (new products, new platform rules, competitor moves). Many clients start with audit + walkthrough, do the first fixes in-house, then move to a retainer for ongoing maintenance.
It's also fine to take only the audit. The decision is yours, we don't push you into a retainer.
Written by Adela Mincea, DAFE Digital, Google Partner certified.
Last updated: May 2026
Real example, anonymised. Across 40 AI queries relevant to the client's category, their brand appeared 3 times. The direct competitor appeared 31 times. After catalogue optimisation, the ratio reversed within 60 days.
