Performance marketing for foreign markets
Google & Meta Ads with global experience - Europe, the Americas, Asia, the Middle East. Multi-currency, profit-first reporting.
Selling abroad is not a translated campaign. Cost-per-click, competition and buyer behaviour differ in every market, and the wrong setup burns budget before it ever returns a sale. We run paid media on the market you want to reach, with the experience of having already run campaigns across Europe, North America, Asia and the Middle East - so your expansion starts on data, not on guesswork.
Discuss your expansion planWhy us
International background
Adela Mincea, founder of DAFE Digital, has 10+ years of paid media experience across agencies in London and Hong Kong before founding DAFE Digital in Romania. Expanding abroad is not a translation exercise - it is a different cost-per-click, a different competitor set and a different buyer in every market. You get a partner who has already run campaigns on the other side of the border, not one learning it on your budget.
The same accreditation Western agencies hold. Active certifications across Search, Shopping, Display, Video and Apps - applied to multi-market accounts.
We have run live campaigns across Europe, North America, Asia and the Middle East, each in its local currency. Currency conversion in reporting, market-by-market budgets and cross-region attribution are part of the standard setup, not an afterthought.
The same discipline you would expect locally, applied per market: clear commercial objective, controlled test, then scaling only on what returns a profit. No vanity reach, no spray-and-pray across borders.
Proof, not promises
Campaigns run across Europe, the UK, North America, Asia and the Middle East - B2B SaaS, financial services, B2B platforms and eCommerce. Client figures stay private, the markets are real.
United Kingdom
GBPEurope (DE, AT, NL, IE and more)
EURNorth America
USDAsia (Hong Kong, Thailand, Singapore...)
HKD · THB · SGDMiddle East (Dubai)
AEDRomania & CEE
RONHow it works
No copy-paste across borders. Every market earns its own setup, its own test and its own budget.
Before a single euro is spent, we map demand, local competitors and what a buyer in that market actually searches for - in their language, with their intent.
Each market gets its own structure: language, currency, geo-targeting, Merchant Center and tracking configured for that country, not copied from your home market.
We start with a contained budget to gather real data, then scale spend only where the numbers justify it. A new market earns its budget.
Sales, leads and profit, converted into one currency you can read at a glance, with attribution coordinated across regions.
Who this is for
You sell well in Romania and want the same in Germany, France or the UK. We set up Shopping and Search per market so the funnel works in week one, not month six.
Your buyer is in another country and another timezone. We run Google Ads and LinkedIn Ads structured for cross-border B2B demand, not a translated local campaign.
You want evidence before a big investment. We run a controlled test in the target market so you decide on data, not on a hunch.
You run a company in the UK, Germany or further afield and want a home-country team that understands both your operational context and the foreign market you sell into.
Written by Adela Mincea, founder of DAFE Digital, Google Partner certified, with 10+ years of paid media experience across agencies in London and Hong Kong before she founded DAFE Digital in Romania.
Last updated: June 2026
We started from zero with Adela on Google Ads and Meta Ads. After the initial discussion, she took care of all the setup and within a week we saw the first results. Sales grew steadily and demand became greater than we could deliver. A professional who gets the job done quietly - you don't see them but you definitely feel them in the sales figures.
Working with Adela started with a Meta Ads test. Although the first leads weren't ideal, she reacted quickly and proposed a strategic shift to Google and LinkedIn Ads - a decision that significantly optimized cost per lead and conversion. She professionally managed remarketing, contributing to a 15–20% increase in conversion rate. The most valuable part? She understood our specifics perfectly and worked proactively.
What businesses ask most often before advertising on a foreign market.