Google Shopping services
sales that matter

You have the products. We make every euro in Shopping come back as profit.

Google Partner
Google Shopping ads for online stores
SponsoredYour products, first in Shopping

Buyers find you with image and price

5 out of 5 stars
8-figure
Ad spend managed by Adela Mincea (USD)
27+
Industries she has worked in
10+ yrs
Performance marketing experience
Google Partner
Active certification

The goals we hit with Google Shopping

From catalogue sales to profitable ROAS and visible products, every Shopping campaign has a clear goal: real profit, not just impressions.

We turn the catalogue into orders, not just impressions

We structure Standard Shopping and Performance Max by margin and bestsellers, so the products that make profit get the budget, not the ones that just spend it.

Online store product catalogue in Google Shopping

Someone is comparing products like yours right now. The question is whether they see you or only your competitor.

Google Shopping puts your product, price and image in front of the buyer at the exact moment they are ready to buy.

With a clean feed and a campaign structured by margin, you win the sale. Without it, someone else does.

Request a proposal

Why us

Why our Google Shopping delivers sales, not clicks

Feed + campaign expertise

Google Shopping run for profit, not just impressions

Google Partner-certified paid media, with more than 10 years of experience across agencies in London and Hong Kong before DAFE Digital. Shopping is where product feed, bidding and margin meet - we manage all three so your budget chases profitable sales, not vanity clicks.

Google PartnerWe are a Google Partner

Google Partner certified

The same accreditation Western agencies hold. Active certifications across Search, Shopping, Display, Video and Apps - applied to real Shopping accounts and Merchant Center setups.

We fix the feed, not just the bids

Most Shopping problems start in the Merchant Center feed, not the campaign. Titles, product types, GTINs, attributes and disapprovals decide whether you show at all. We clean the feed first, then optimise the campaigns on top of it.

Profit-first structure and reporting

Standard Shopping and Performance Max structured by margin and product priority, reported on revenue and profit in one place - not a dashboard full of clicks you can't spend.

How it works

How we run Google Shopping campaigns

Feed first, campaign second. Both, tied to margin and reported on profit.

01

Merchant Center feed audit

We audit your product feed and fix what blocks visibility: titles, product types, GTINs, missing attributes, disapprovals. A clean, complete feed is the foundation - everything else sits on it.

02

Campaign structure

Standard Shopping and Performance Max structured by margin, bestsellers and product priority, with search-term control so budget goes to queries that convert, not to broad noise.

03

Bidding and optimisation

We calibrate bidding to target ROAS and real margin, not blanket automation. Poor performers are contained, winners are scaled - reviewed continuously, not set-and-forget.

04

Reporting on revenue and profit

One clear view of revenue, ROAS and profit by product and campaign, so you always know what the channel returns - not just what it spent.

Who this is for

Built for online stores that live on their catalogue

01

Online stores with a real product catalogue

If you sell physical products online, Shopping is usually the highest-intent channel you have. We turn the catalogue into a structured, profitable campaign.

02

Stores stuck with disapprovals or low visibility

Products not showing, feed disapprovals, Merchant Center warnings. We diagnose the feed and get your catalogue eligible and visible again.

03

Fashion, beauty, home and niche retail

Categories where titles, variants and attributes make or break visibility. We write the feed the way buyers actually search.

04

Stores scaling beyond Search

You've maxed out Search and need volume. Shopping and Performance Max, structured properly, are where profitable scale usually comes from.

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Want your products in AI recommendations (ChatGPT, Perplexity) too? See AI Shopping optimisation

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Written by Adela Mincea, founder of DAFE Digital, Google Partner certified, with 10+ years of paid media experience across agencies in London and Hong Kong before she founded DAFE Digital in Romania.

Last updated: July 2026