What is Google Shopping and how does it work?

Google Shopping shows your products - image, price, store name - directly in Google search results and the Shopping tab. It runs off a product feed you submit through Google Merchant Center, not off keywords you write. When someone searches for a product you sell, Google matches it against your feed and shows the listing. You pay per click, like other Google Ads formats.

What is Google Merchant Center and do I need it?

Yes. Merchant Center is where your product catalogue (the feed) lives - titles, prices, stock, images, identifiers. Google Shopping cannot run without it. Most Shopping performance problems trace back to feed quality in Merchant Center, which is exactly where we start.

How much does Google Shopping cost?

You pay per click, and the cost depends on your category, competition and margins - there is no fixed price. What matters is not the click cost but the return: a well-structured Shopping account is judged on ROAS and profit, not on how cheap the clicks are. We set a realistic budget with you based on your catalogue and goals.

What's the difference between Google Shopping and Search ads?

Search ads are text you write for chosen keywords. Shopping ads are generated automatically from your product feed and show an image and price. For online stores, Shopping usually captures the highest purchase intent, while Search covers broader and category-level demand. Most stores run both.

Why aren't my products showing in Google Shopping?

Almost always a feed or Merchant Center issue: disapproved products, missing GTINs or attributes, policy warnings, or weak titles that don't match how people search. We audit the feed, fix the blockers and get your catalogue eligible and competitive again.

Does Google Shopping work for any online store?

It works for stores selling physical products with a real catalogue - fashion, beauty, home, electronics, niche retail and more. It's less suited to pure services. If you have products and a website that can produce a feed, Shopping is usually worth running.

Google Shopping services
sales that matter

You have the products. We make every euro in Shopping come back as profit.

Google Partner

SponsoredYour products, first in Shopping

Buyers find you with image and price

Google Merchant Center feed optimisation

"optimised Merchant Center feed"

8 figures

Ad budget managed

+27

Industries

10+ yrs

Performance marketing experience

Google Partner

Active certification

The goals we hit with Google Shopping

From catalogue sales to profitable ROAS and visible products, every Shopping campaign has a clear goal: real profit, not just impressions.

We turn the catalogue into orders, not just impressions

We structure Standard Shopping and Performance Max by margin and bestsellers, so the products that make profit get the budget, not the ones that just spend it.

Upward trend

Shopping revenue

Online store product catalogue in Google Shopping

Someone is comparing products like yours right now. The question is whether they see you or only your competitor.

Google Shopping puts your product, price and image in front of the buyer at the exact moment they are ready to buy.

With a clean feed and a campaign structured by margin, you win the sale. Without it, someone else does.

Let's discuss your Shopping strategy

Why us

Why our Google Shopping delivers sales, not clicks

Feed + campaign expertise

Google Shopping run for profit, not just impressions

Google Partner-certified paid media, with more than 10 years of experience across agencies in London, Hong Kong and Dubai before DAFE Digital. Shopping is where product feed, bidding and margin meet - we manage all three so your budget chases profitable sales, not vanity clicks.

We are a Google Partner

Google Partner certified

The same accreditation Western agencies hold. Active certifications across Search, Shopping, Display, Video and Apps - applied to real Shopping accounts and Merchant Center setups.

We fix the feed, not just the bids

Most Shopping problems start in the Merchant Center feed, not the campaign. Titles, product types, GTINs, attributes and disapprovals decide whether you show at all. We clean the feed first, then optimise the campaigns on top of it.

Profit-first structure and reporting

Standard Shopping and Performance Max structured by margin and product priority, reported on revenue and profit in one place - not a dashboard full of clicks you can't spend.

How it works

How we run Google Shopping campaigns

Feed first, campaign second. Both, tied to margin and reported on profit.

Merchant Center feed audit

We audit your product feed and fix what blocks visibility: titles, product types, GTINs, missing attributes, disapprovals. A clean, complete feed is the foundation - everything else sits on it.

Campaign structure

Standard Shopping and Performance Max structured by margin, bestsellers and product priority, with search-term control so budget goes to queries that convert, not to broad noise.

Bidding and optimisation

We calibrate bidding to target ROAS and real margin, not blanket automation. Poor performers are contained, winners are scaled - reviewed continuously, not set-and-forget.

Reporting on revenue and profit

One clear view of revenue, ROAS and profit by product and campaign, so you always know what the channel returns - not just what it spent.

Who this is for

Built for online stores that live on their catalogue

Online stores with a real product catalogue

If you sell physical products online, Shopping is usually the highest-intent channel you have. We turn the catalogue into a structured, profitable campaign.

Stores stuck with disapprovals or low visibility

Products not showing, feed disapprovals, Merchant Center warnings. We diagnose the feed and get your catalogue eligible and visible again.

Fashion, beauty, home and niche retail

Categories where titles, variants and attributes make or break visibility. We write the feed the way buyers actually search.

Stores scaling beyond Search

You've maxed out Search and need volume. Shopping and Performance Max, structured properly, are where profitable scale usually comes from.

Improper targeting. Missed acquisition goals.

You, too, can turn these problems into profitable results. See how we solved real challenges for real clients.

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What clients say

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eCommerce

Exceptional paid media expertise

Adela went above and beyond to support our goals and manage our advertising efficiently. Her strategic thinking and paid media expertise are exceptional. What sets her apart is her dedication and commitment to results. Highly recommend.

Steve Foulds

CEO, ADSRsounds · Hong Kong

Paid Media Services

I'd recommend her without hesitation

I had the pleasure of working with Adela on performance marketing - consistently reliable, knowledgeable, and strong at managing and optimising paid campaigns. Someone who approaches the work thoughtfully and delivers real results. I'd recommend Adela without hesitation to any business that takes paid media seriously.

Josephine Phipps

CEO, Illuminate Digital · London

Frequently asked questions

What online stores ask most often about Google Shopping and Merchant Center.

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Last updated: July 2026

Google Shopping servicessales that matter

The goals we hit with Google Shopping