We help fashion stores grow sales through Google Shopping and Meta Ads campaigns. Focus on profitability, not random traffic.
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The fashion industry is competitive: high cost-per-click, audiences fragmented by season, and constant price pressure. Running Google Shopping or Meta Ads without a strategy adapted to the specific dynamics of fashion means budget going to traffic that doesn't convert.
At DAFE Digital we look at which products have margin, which collections sell profitably, and which audiences bring customers who buy again. We don't optimize for orders — we optimize for real profit per order.
Full transparency on how your campaigns evolve. Here's our optimization process for fashion stores.
Full product catalogue analysis, Google Shopping setup with optimized feed, and Meta Ads launch. Correct tracking on every order and product. Setup & Launch
Live campaigns with correct tracking and optimized feed
Data-driven optimization: which collections drive profit, which audiences convert best, removing products that consume budget without results. Optimization & Data
Campaigns adjusted on real data, more efficient costs
Scaling campaigns on categories and products with good margin. Seasonal retargeting and campaigns for reactivating existing customers. Scaling & Profit
Profitable fashion sales system, ready for scaling
We plan budgets and campaigns ahead of collections and seasons. We don't leave optimization to the last moment when click prices spike.
Titles, attributes and images optimized for Google Shopping. The difference between a good and poor feed can double campaign performance.
We recover visitors who didn't purchase with tailored messages — discounts, new collections, limited stock. Well-executed retargeting significantly increases conversion rates.
Search, Shopping, Performance Max, Display, YouTube. Five campaign types, five different logics. A practical guide with minimum budgets and real examples.
TOF, MOF, BOF is no longer enough. How to structure Meta Ads campaigns for an online store in 2026, with Advantage+ and without burning budget on the wrong audiences.
Awareness, consideration, decision, retention. Each stage needs a different campaign type. The stores that win are those that cover the entire funnel.
Adela went above and beyond to support our goals and manage our advertising efficiently. Her strategic thinking and paid media expertise are exceptional. What sets her apart is her dedication and commitment to results. Highly recommend.
I had the pleasure of working with Adela on performance marketing — consistently reliable, knowledgeable, and strong at managing and optimising paid campaigns. Someone who approaches the work thoughtfully and delivers real results. I'd recommend Adela without hesitation to any business that takes paid media seriously.
Answers to the most common questions about promoting fashion stores