Google Ads and Meta Ads campaigns for car dealers, auto parts stores and service centres. We generate qualified leads: people actively searching for cars or parts.
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The automotive industry covers very different segments: new and used car dealers, online auto parts stores, service centres and MOT stations. Each has specific search behaviour and requires a different strategy.
At DAFE Digital we work with auto businesses on segmented campaigns: Google Shopping for auto parts (active purchase intent), Google Search for services and showrooms, Meta Ads for remarketing and local audiences.
Full transparency on how your campaigns evolve. Here's our optimization process for auto businesses.
Competitor and search behaviour analysis for your auto segment, Google Shopping (parts) or Google Search (services/showroom) setup, and Meta Ads launch. Tracking on conversions and calls. Setup & Launch
Active campaigns with correct tracking on conversions and leads
Data-driven optimization: which parts categories or services generate the most sales, which geographic areas have lower cost, adjusting bids by vehicle type. Optimization & Data
More efficient costs, focus on categories with the best ROI
Scaling on channels and categories with proven performance. Seasonal campaigns (spring/autumn service), remarketing for visitors and lookalike audiences. Scaling & Expansion
Profitable lead generation and sales system for the auto business
Car dealer, service centre, parts store — each needs a different strategy. We don't apply the same template to all. We adapt channels and campaign types to your specific goal.
Auto parts means thousands of products with precise technical specs. We optimise the feed with correct attributes (part number, compatibility, brand) so your products appear for exact searches.
In automotive, many customers call or visit directly after seeing an ad. We set up call tracking and offline conversions to measure the real impact of campaigns.
46% of Google searches have local intent. But not every campaign type fits every local business. A practical guide to choosing correctly.
Not all calls are equal. How to separate qualified leads from spam, wrong numbers, or irrelevant requests — and how to optimize campaigns for quality, not volume.
Minimum budget, average CPC by industry, and what to expect in the first 3 months — data from real DAFE client accounts.
Adela went above and beyond to support our goals and manage our advertising efficiently. Her strategic thinking and paid media expertise are exceptional. What sets her apart is her dedication and commitment to results. Highly recommend.
I had the pleasure of working with Adela on performance marketing — consistently reliable, knowledgeable, and strong at managing and optimising paid campaigns. Someone who approaches the work thoughtfully and delivers real results. I'd recommend Adela without hesitation to any business that takes paid media seriously.
Answers to the most common questions about advertising for car dealers, auto parts stores and service centres