Google Ads and Meta Ads campaigns for cosmetics and beauty product stores. We bring customers with purchase intent and a retention strategy.
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The beauty industry is growing fast, but so is competition on Google and Meta. Audiences buy based on brand trust, not just price — which means purely transactional campaigns rarely build a sustainable business.
At DAFE Digital we work with cosmetics stores on strategies that combine new customer acquisition with retention of existing ones. We look at the long-term value of a customer, not just the first order.
Full transparency on how your campaigns evolve. Here's our optimization process for beauty and cosmetics stores.
Beauty product catalogue analysis, Google Shopping setup and Meta Ads launch with visual creatives. Complete tracking on orders and traffic sources. Setup & Launch
Active campaigns with correct tracking and optimized product feed
Data-driven optimization: which products drive repeat orders, which audiences have lower cost per customer, dynamic catalogue retargeting. Optimization & Data
More efficient cost per customer, functional retargeting
Scaling on high-margin products, reactivation campaigns for customers who haven't bought in 90 days, and lookalike audiences based on existing buyers. Scaling & Retention
Profitable and scalable customer acquisition and retention system
Beauty sells through imagery. We build Meta Ads campaigns with premium creative — UGC, visual testimonials and formats that convert in feed and stories.
The first order rarely covers acquisition cost in beauty. Our strategy includes retargeting and email to maximise the long-term value of each customer.
When someone actively searches for a specific product, Google Shopping wins. We optimise the feed so your products appear first for high-intent searches.
"We started from scratch with Adela on Google Ads and Meta Ads. After the initial discussion, she handled all the setup and within a week the first results appeared. Sales grew steadily, and demand became greater than we could deliver. A professional who does her job quietly — you don't see her but you definitely feel her in the sales numbers."
CPA through Meta Ads ranges from €8 to €150+ depending on niche, product and funnel quality. Real benchmarks for the Romanian market and how to improve the number.
TOF, MOF, BOF is no longer enough. How to structure Meta Ads campaigns for an online store in 2026, with Advantage+ and without burning budget on the wrong audiences.
1-3% is the global average, but the Romanian market has large variations by sector, device and traffic source. How to evaluate your conversion rate correctly.
Adela went above and beyond to support our goals and manage our advertising efficiently. Her strategic thinking and paid media expertise are exceptional. What sets her apart is her dedication and commitment to results. Highly recommend.
I had the pleasure of working with Adela on performance marketing — consistently reliable, knowledgeable, and strong at managing and optimising paid campaigns. Someone who approaches the work thoughtfully and delivers real results. I'd recommend Adela without hesitation to any business that takes paid media seriously.
Answers to the most common questions about promoting beauty product stores