Google Ads and Meta Ads campaigns for cosmetics and beauty product stores. We bring customers with purchase intent and a retention strategy.
Original products • 4.9★
Specialists in beauty and cosmetics store advertising. Visual Meta Ads campaigns, Google Shopping and retention strategy for loyal customers.
The beauty industry is growing fast, but so is competition on Google and Meta. Audiences buy based on brand trust, not just price - which means purely transactional campaigns rarely build a sustainable business.
At DAFE Digital we work with cosmetics stores on strategies that combine new customer acquisition with retention of existing ones. We look at the long-term value of a customer, not just the first order.
30 · 60 · 90
Full transparency on how your campaigns evolve. Here's our optimization process for beauty and cosmetics stores.
Beauty product catalogue analysis, Google Shopping setup and Meta Ads launch with visual creatives. Complete tracking on orders and traffic sources.
Active campaigns with correct tracking and optimized product feed
Data-driven optimization: which products drive repeat orders, which audiences have lower cost per customer, dynamic catalogue retargeting.
More efficient cost per customer, functional retargeting
Scaling on high-margin products, reactivation campaigns for customers who haven't bought in 90 days, and lookalike audiences based on existing buyers.
Profitable and scalable customer acquisition and retention system
Beauty sells through imagery. We build Meta Ads campaigns with premium creative - UGC, visual testimonials and formats that convert in feed and stories.
The first order rarely covers acquisition cost in beauty. Our strategy includes retargeting and email to maximise the long-term value of each customer.
When someone actively searches for a specific product, Google Shopping wins. We optimise the feed so your products appear first for high-intent searches.
"We started from scratch with Adela on Google Ads and Meta Ads. After the initial discussion, she handled all the setup and within a week the first results appeared. Sales grew steadily, and demand became greater than we could deliver. A professional who does her job quietly - you don't see her but you definitely feel her in the sales numbers."
CPA through Meta Ads ranges from €8 to €150+ depending on niche, product and funnel quality. Real benchmarks for the Romanian market and how to improve the number.
TOF, MOF, BOF is no longer enough. How to structure Meta Ads campaigns for an online store in 2026, with Advantage+ and without burning budget on the wrong audiences.
The global average is 1-3%, and Romanian online stores sit around 1.2-2.5% for completed orders, with large variations by sector, device and traffic source. The average alone tells you nothing actionable.
We started from zero with Adela on Google Ads and Meta Ads. After the initial discussion, she took care of all the setup and within a week we saw the first results. Sales grew steadily and demand became greater than we could deliver. A professional who gets the job done quietly - you don't see them but you definitely feel them in the sales figures.
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Working with Adela started with a Meta Ads test. Although the first leads weren't ideal, she reacted quickly and proposed a strategic shift to Google and LinkedIn Ads - a decision that significantly optimized cost per lead and conversion. She professionally managed remarketing, contributing to a 15–20% increase in conversion rate. The most valuable part? She understood our specifics perfectly and worked proactively.
Answers to the most common questions about promoting beauty product stores
