Google Ads and Meta Ads campaigns for real estate agencies and developers. We generate qualified leads: people actively looking to buy or rent.
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The Romanian real estate market has its own dynamics: long decision cycles, leads that are difficult to qualify, and strong competition on main keywords. Unoptimised campaigns generate large volumes of contacts but few actual viewings.
At DAFE Digital we build real estate campaigns focused on lead quality, not contact volume. We target people with active purchase or rental intent, segmented by property type, budget and geographic area.
Full transparency on how your campaigns evolve. Here's our optimization process for real estate businesses.
Local market and competitor analysis, Google Search Ads setup on real estate intent keywords, and Meta Ads launch. Complete tracking on leads and contact sources. Setup & Launch
Active campaigns with correct tracking on leads and calls
Optimization based on lead quality: filtering keywords that bring unqualified contacts, adjusting geographic and budget targeting, contact form testing. Quality & Optimization
More qualified leads, more efficient cost per lead
Scaling campaigns on geographic areas and property types with the best cost per qualified lead. Remarketing for site visitors and lookalike audiences. Scaling & Expansion
Steady flow of qualified leads, scalable real estate lead generation system
We don't optimise for form completions. We build campaigns that pre-qualify the lead — property type, budget, location — before they reach you.
Real estate decisions take weeks or months. Our campaigns include retargeting over 90-180 day windows to stay present throughout the process.
We advertise neighbourhood by neighbourhood, zone by zone. No budget wasted on users outside your sales area.
Not all calls are equal. How to separate qualified leads from spam, wrong numbers, or irrelevant requests — and how to optimize campaigns for quality, not volume.
There's no better platform — there's one that fits your business model better. Here are the criteria that actually matter.
Impressions and reach don't pay bills. A practical guide to measuring campaigns with metrics that reflect real business performance, not platform activity.
Adela went above and beyond to support our goals and manage our advertising efficiently. Her strategic thinking and paid media expertise are exceptional. What sets her apart is her dedication and commitment to results. Highly recommend.
I had the pleasure of working with Adela on performance marketing — consistently reliable, knowledgeable, and strong at managing and optimising paid campaigns. Someone who approaches the work thoughtfully and delivers real results. I'd recommend Adela without hesitation to any business that takes paid media seriously.
Answers to the most common questions about advertising for real estate agencies and developers in Romania