Google Ads and Meta Ads campaigns for private clinics, dental practices and medical centres. We generate real appointments, not just completed forms.
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Advertising medical services has strict rules on Google and Meta — you can't make any promise or target any audience. Mistakes are costly: suspended account, rejected campaigns or messages that generate complaints.
At DAFE Digital we understand the specifics of the medical industry. We build campaigns compliant with Google and Meta policies, with copy adapted for audiences actively searching for a specialist or clinic in their area.
Full transparency on how your campaigns evolve. Here's our optimization process for clinics and medical practices.
Service and local competitor analysis, Google Search Ads setup compliant with medical policies, and Meta Ads launch. Tracking on appointments and phone calls. Setup & Launch
Active campaigns compliant with platform rules, correct tracking on appointments
Data-driven optimization: which services generate the most appointments, which geographic areas have lower cost per appointment, adjusting display schedules. Optimization & Data
More efficient cost per appointment, more qualified traffic on main specialties
Scaling on specialties and services with the best cost per appointment. Remarketing campaigns for site visitors who haven't booked yet. Scaling & Expansion
Steady flow of new patients, profitable online appointment system
Medical advertising has strict restrictions on Google and Meta. We know what's allowed and what isn't — we avoid account suspensions and build compliant campaigns from day one.
The goal isn't traffic — it's a confirmed appointment. We set up complete tracking: phone calls, online forms and direct bookings.
We target within the geographic radius relevant to your clinic, combining local Google Ads with Meta Ads to cover both active searches and service discovery.
The difference between generating calls and generating online bookings. When each is more effective and how to integrate campaigns with booking systems.
46% of Google searches have local intent. But not every campaign type fits every local business. A practical guide to choosing correctly.
Not all calls are equal. How to separate qualified leads from spam, wrong numbers, or irrelevant requests — and how to optimize campaigns for quality, not volume.
Adela went above and beyond to support our goals and manage our advertising efficiently. Her strategic thinking and paid media expertise are exceptional. What sets her apart is her dedication and commitment to results. Highly recommend.
I had the pleasure of working with Adela on performance marketing — consistently reliable, knowledgeable, and strong at managing and optimising paid campaigns. Someone who approaches the work thoughtfully and delivers real results. I'd recommend Adela without hesitation to any business that takes paid media seriously.
Answers to the most common questions about advertising for private clinics and medical practices