For brands selling on Amazon's European marketplaces. We manage Sponsored Products, Sponsored Brands and Sponsored Display so budget goes to the listings that sell profitably, not to the ones that only spend.
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What it is
Amazon Ads is the paid advertising system inside Amazon's marketplaces. It places your products at the top of search results and on competing product pages, in front of shoppers who are already on Amazon with their card out.
DAFE Digital (the trading name of DATAFEELS SRL, based in Cluj-Napoca) manages these campaigns for brands selling across Amazon's European marketplaces and beyond.
What we run
Ads for individual listings that appear in search results and on product pages. The entry point on Amazon, tied directly to a purchase-ready shopper.
Banner ads with your logo, a custom headline and a selection of products. Built for brand recognition and for sending shoppers to your Store.
Retargeting and audience ads that follow shoppers on and off Amazon, based on what they viewed or bought.
Programmatic display and video across Amazon's inventory and beyond. Added once the sponsored-ads foundation is producing profitably.
Is it the right channel for you?
You already sell on Amazon
Live listings exist in at least one European marketplace, with reviews and stock in place.
Physical products with room in the margin
There is enough margin per unit to pay for the click and still make a profit.
You want marketplace sales, not just site traffic
The goal is orders and ranking on Amazon, not visits to your own website.
You can keep stock available
Running out mid-campaign wastes budget and hurts ranking. Supply can meet the demand ads create.
You do not sell on Amazon
A Shopify-only or own-store-only catalogue cannot run Sponsored Products until it is listed on Amazon.
Very thin margins
If the click cost eats the whole margin, marketplace ads lose money on every sale.
No reviews or weak listings
Ads send traffic to the listing. A page with no reviews or poor images converts badly and wastes the click.
You need lead generation, not product sales
Amazon sells products in a basket. For B2B leads, Google Ads or LinkedIn Ads is the shorter path.
Markets
A brand selling in several countries is managed under one manager account, so budget, reporting and strategy stay coordinated across borders.
On Amazon the budget can drain into search terms that never convert. We analyse the data and keep spend on the products and terms that turn into profitable orders.
The point is not a bigger ad account. It is a better cost per order and a stronger organic ranking, so the listing sells more even between campaigns.
Tell us which marketplaces you sell in and what your listings look like. We will tell you honestly whether Amazon Ads is worth it and where the budget should go first.
Expanding beyond Amazon and Romania? See our international advertising
Managed by the DAFE Digital team, a paid media agency running Google Ads, Meta Ads and LinkedIn Ads for brands across Europe.
Last updated: July 2026
Adela went above and beyond to support our goals and manage our advertising efficiently. Her strategic thinking and paid media expertise are exceptional. What sets her apart is her dedication and commitment to results. Highly recommend.
We started from zero with Adela on Google Ads and Meta Ads. After the initial discussion, she took care of all the setup and within a week we saw the first results. Sales grew steadily and demand became greater than we could deliver. A professional who gets the job done quietly - you don't see them but you definitely feel them in the sales figures.
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The questions brands ask before starting on Amazon.