We grow downloads, active users and in-app engagement for your mobile application through Google UAC, Meta App Campaigns and ASO strategies. Optimized for low cost-per-install and high-quality users who stay active.
CPI -42%
Specialists in mobile app promotion: Google App Campaigns, Meta App Install Ads and App Store Optimization. Results measured in installs, retained users and revenue.
Mobile app advertising requires a fundamentally different approach from web advertising. Success is not just measured in clicks and leads, but in installs, activation rates, Day-7 and Day-30 retention, and ultimately the lifetime value of acquired users. At DAFE Digital, we build mobile app marketing strategies that attract high-quality users — people who download, use and return to your app repeatedly — not just raw install counts that inflate metrics without delivering real business value.
Our mobile app promotion approach covers the full user acquisition funnel: App Store Optimization (ASO) to improve organic visibility, Google App Campaigns (UAC) for intent-driven installs, Meta App Install Ads for audience-targeted acquisition, and retargeting campaigns to re-engage dormant users. We integrate deep link tracking and in-app event measurement to understand which campaigns drive users who actually convert within the app, not just install it.
We have experience growing mobile apps across categories including e-commerce, food delivery, health & fitness, finance, education and local services. Whether you are launching a new app or scaling an established one, we provide transparent reporting on the metrics that matter for your specific business model — from CPI and ROAS to D30 retention and in-app purchase conversion rate.
The app stores are increasingly competitive. Organic discovery alone is no longer enough to grow a mobile app sustainably.
We optimize campaigns toward in-app events (registrations, purchases, level completions) not just installs. This ensures the budget attracts users who create real business value, not bots or low-intent downloads.
Integration with AppsFlyer, Adjust, Firebase or similar MMPs for accurate attribution across all channels. You see exactly which campaigns drive the highest-LTV users and optimize accordingly.
App Store Optimization improves your app's visibility in App Store and Google Play search results. We optimize title, subtitle, keywords, screenshots and ratings to maximize organic installs — the lowest-cost acquisition channel.
Clear reports tracking installs, CPI, retention rates, in-app conversions and revenue attribution. We translate technical metrics into actionable business insights every month.
A multi-channel approach to app growth covering discovery, acquisition and re-engagement across all major platforms.
Google's AI-powered campaign type that serves ads across Search, Play Store, YouTube, Gmail and Display simultaneously. Provide creative assets (text, image, video) and Google's algorithm finds the optimal combination to drive installs or in-app actions at target CPA.
Facebook and Instagram app install campaigns with granular audience targeting: demographics, interests, custom audiences and lookalikes built from your highest-LTV users. Effective for apps with a strong visual identity and social sharing components.
Ongoing optimization of your App Store and Google Play listing: keyword research and metadata optimization, screenshot and preview video A/B testing, review generation strategy and competitive analysis. ASO compounds over time into a powerful organic growth engine.
Ads appearing at the top of App Store search results when users search for apps like yours. Highest intent of any app acquisition channel — users are actively looking for an app solution. Particularly effective for utility, finance and productivity apps.
Campaigns targeting users who installed but became dormant. Deep-link ads that take users directly to the relevant in-app screen, personalized by last action or user segment. Re-engagement is typically 3–5× cheaper than new user acquisition.
For consumer apps targeting younger demographics, TikTok's app install campaign format delivers strong CPI at scale. Native creative formats blend into the feed naturally, driving high install intent from engaged audiences in the 18–35 age bracket.
A structured approach from audit to scale, focused on sustainable user acquisition and retention.
We audit your current ASO, ad accounts and analytics setup. We identify gaps in measurement, highest-opportunity acquisition channels and target user profiles. We build a 90-day growth plan.
We configure or audit your MMP (AppsFlyer/Adjust/Firebase), set up in-app event tracking and deep link attribution. We build campaigns optimizing toward the most meaningful in-app conversion events.
We launch campaigns and monitor CPI, install-to-event rates and early retention signals daily. We rapidly iterate on creative, audiences and bidding to lower CPI and improve user quality.
Monthly review of D7, D14 and D30 retention cohorts by campaign source. Identify which creative and audience combinations drive the highest-retaining users and scale them. Refresh ad creative regularly to combat fatigue.
We continuously test creative variations — hooks, formats, UGC vs branded — and refresh assets before ad fatigue sets in. On Meta, fresh creatives every 3–4 weeks keep CPI stable and performance from plateauing.
With proven campaign formulas, we scale budgets on top-performing channels, expand to new geographies and test new formats (video, playable, UGC). We build lookalike audiences from your best retained users to fuel continued growth.
A transparent view of the app growth journey from first campaigns to optimized, scalable acquisition.
Measurement audit, MMP setup, campaign launch across 1–2 priority channels. Initial data collection across creative and audience segments. Goal: establish accurate attribution, generate first installs, identify early CPI benchmarks.
Results: tracking verified, first installs acquired, baseline CPI established, initial in-app event data collected.
Optimization toward in-app events, creative A/B testing, audience expansion and first retention cohort analysis.
Results: lower CPI, improved install-to-activation rate, identification of highest-LTV audience segments.
Campaigns fully optimized with predictable CPI, validated user quality signals and scalable creative frameworks.
Results: stable CPI with improving user quality, D30 retention benchmarks established, clear ROAS data for confident budget scaling decisions.
Let's build a mobile app marketing strategy that drives high-quality installs and retained users. Free consultation, no obligations.
Paid search works when it's strategic. See how we optimized real campaigns to drive conversions, customers and long-term growth.
We optimized Google Ads and Meta Ads campaigns to significantly increase conversions and reduce cost per acquisition.
Adela went above and beyond to support our goals and manage our advertising efficiently. Her strategic thinking and paid media expertise are exceptional. What sets her apart is her dedication and commitment to results. Highly recommend.
I had the pleasure of working with Adela on performance marketing — consistently reliable, knowledgeable, and strong at managing and optimising paid campaigns. Someone who approaches the work thoughtfully and delivers real results. I'd recommend Adela without hesitation to any business that takes paid media seriously.
Complete answers to the most common questions about promoting mobile apps
Optimization toward in-app events and user quality signals progressively reduces wasted spend while increasing the share of installs that convert to active, revenue-generating users.