Green Environment AssociationGreen Environment AssociationNGO

How we helped an environmental NGO attract 500+ new volunteers through Google Ad Grants

The Green Environment Association is a non-profit dedicated to environmental protection and sustainable practices. Before working with DAFE Digital, the association struggled to attract volunteers for tree-planting campaigns and to increase donations for environmental projects.

Green Environment Association - tree planting and environmental protection campaigns

Campaign results

+200%Volunteers attracted for planting campaigns
+120%Increase in donations for environmental projects
500+New volunteers registered
+90%Increase in campaign visibility

Summary

Client
Green Environment Association
Objective
Attract volunteers for planting campaigns and increase donations for environmental projects through optimised Google Ad Grants campaigns.
Services
Google Ad Grants, Google Ads, Google for Nonprofits
Period
8 months of collaboration
Advertising platforms
Google Ads (Search, Display)
Website
asociatia-mediu-verde.ro

Organisation challenges

The Green Environment Association faced several challenges in attracting support for their environmental projects:

Key challenges:

  • •Difficulty attracting volunteers for tree planting and environmental protection campaigns
  • •Low visibility for environmental projects and awareness campaigns
  • •Limited budget for promoting events and attracting donations
  • •Need to reach a broader audience interested in environmental protection

Strategy implemented

We developed a comprehensive strategy to maximise Google Ad Grants impact and attract community support for environmental projects:

  • •Google Ad Grants setup: We applied for and configured the Google Ad Grants account for the Green Environment Association, ensuring compliance with all Google non-profit policies and maximising use of the $10,000 monthly budget.
  • •Volunteer campaigns: We created specialised campaigns to attract volunteers, with relevant keywords such as "environmental volunteering", "tree planting", "environmental protection" and ads designed to inspire action.
  • •Donation campaigns: We developed separate campaigns to attract donations, focusing on the impact of environmental projects and benefits for the community.
  • •Seasonal optimisation: We adapted campaigns based on planting season and key environmental events, maximising impact during critical periods.

Results

In 8 months of collaboration, DAFE delivered exceptional results for the Green Environment Association:

The organisation doubled its active volunteers and significantly grew its supporter base through optimised and strategically targeted Google Ad Grants campaigns.

+200%Increase in volunteers attracted for planting campaigns
↗
+120%Increase in donations for environmental projects
↗
500+New volunteers registered in the association database
↗
+90%Increase in visibility of environmental campaigns
↗

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DAFE Digital helped us become known across Romania. Google Ad Grants campaigns attracted hundreds of volunteers for our planting projects and significantly increased donations. Results exceeded all our expectations!

Andrei Ionescu, President, Green Environment Association

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