We help eCommerce stores grow through clear strategies, not random traffic. We look at products, margins and costs to get more from the same budget.
Ecommerce advertising
We build ecommerce campaigns around how your store actually makes money, for online stores in fashion, beauty, supplements, electronics and home goods.
ROAS looks healthy, profit doesn't move
The platforms report a good return, yet net profit stays where it was.
Cost per order keeps rising
Cost per conversion has climbed in recent months with no clear reason.
Nobody knows which channel pays
Campaigns have run for a long time, but no one can say which channel brings profitable customers.
How we build campaigns
Profit per order
What each order actually leaves after costs.
Margin per product
Budget follows the products that earn the most.
Customer lifetime value
What a customer is worth after the first purchase.
The ROAS shown in Google Ads and Meta comes after these three.
We started from zero with Adela on Google Ads and Meta Ads. After the initial discussion, she took care of all the setup and within a week we saw the first results. Sales grew steadily and demand became greater than we could deliver. A professional who gets the job done quietly - you don't see them but you definitely feel them in the sales figures.
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Industry data
Running paid advertising for an eCommerce store doesn't happen in a vacuum. The numbers below show the real market context - and why strategy matters more than budget.
Global retail e-commerce sales (2024)
Projected to reach $8T+ by 2027. Online's share of total retail crosses 21% globally - and competition for attention grows faster than budgets.
Source: Statista / eMarketer 2024
Average cart abandonment rate
Across 49 studies, 7 out of 10 visitors who add to cart never complete checkout. Dynamic remarketing recovers most of this leaked budget.
Source: Baymard Institute, 2024
Global online buyers (2024)
More than 1 in 3 humans bought online last year. Audience is not the constraint; reaching the right one profitably is.
Source: eMarketer Worldwide Retail 2024
These are market averages. The eCommerce stores we work with usually outperform them, because strategy is built around profit, not traffic.
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Full transparency on how your campaigns evolve. Here's our optimization process and what results you can expect each month.
Full store and market analysis, advanced tracking setup (GA4, conversions, Facebook pixel). Launch of Google Shopping, Search and Meta Ads with optimized feed.
Personalized eCommerce strategy, correct tracking and live campaigns
Active optimization based on data: we improve the product feed, remove inefficient keywords, test new audiences and creatives. Dynamic remarketing for cart recovery.
Campaigns optimized on real data, more efficient cost per conversion
Strategic scaling: we expand winning campaigns, add new products, implement upsell and cross-sell strategies. Email automation for customer reactivation and LTV growth.
Profitable online sales system, foundation for long-term growth
Want to sell into the EU or UK, not just Romania? See international advertising for your store
An online store whose campaigns were rebuilt around margin and profit per order, with the numbers before and after.
We optimized Meta Ads and Google Ads campaigns for a premium aromatherapy store. ROAS grew from 2.1x to 4.8x in two months.
Answers to the most common questions about our eCommerce paid advertising services
eCommerce paid advertising pricing covers ad spend plus campaign management services. The right ad budget depends on your catalogue size, margins and growth objectives. Services include full setup of Google Shopping, Meta Ads, TikTok, continuous optimization, detailed monthly reporting and dedicated support. Contact us for a personalised quote tailored to your needs.
Advertising works by showing your products to potential customers exactly when they search to buy. We combine Google Shopping (product ads in search), Meta Ads (Facebook & Instagram for discovery) and retargeting. Steps: optimize product feed, create campaigns on multiple channels, set precise targeting and custom audiences, implement pixels for full tracking, optimize continuously based on sales and profit data.
We cover Google Shopping, Google Search Ads, Performance Max, Meta Ads (Facebook & Instagram), TikTok Ads, email marketing and display retargeting. We choose the right mix for your products, audience and goals. We usually recommend a multi-channel strategy.
First sales can appear soon after launch, especially on Google Shopping where purchase intent is active. Full optimization and consistent sales build over the following months as we collect clean data and scale what proves profitable. Actual results depend on your industry, competition and budget.
Month 1: testing and data collection. Month 2: active optimization - better targeting, cleaner spend, higher conversion rate. Month 3: stable performance. Results depend on industry, competition and budget. We judge results on profit.
