Google is moving Local Services Ads into Google Ads: what changes for your cost per lead
Google is moving Local Services Ads into Google Ads as a pay-per-lead Performance Max campaign. What changes, when it reaches your market, and how to prepare.
Performance marketing Romania · Google Ads · Meta Ads · LinkedIn Ads
DAFE Digital is an online marketing agency in Romania focused on sales, leads and profit. We partner with businesses that treat their budget as an investment.

We know every channel, track every pound, own the results. Clear strategy, disciplined execution, transparent reporting.
"We started from zero on Google Ads and Meta Ads. Within a week the first results appeared. Sales grew steadily and demand became greater than we could fulfil."
Ramona Druțău
Founder, RitualAromas.ro

Performance marketing services
Performance marketing services in Romania cover the full paid media stack. We have helped businesses generate real sales growth, exclusively through measurable channels.
Generate more traffic, leads and sales through the world's most used search engine.
Learn moreShowcase your products with image and price directly in search results, right when they're searched for.
Learn moreTarget the most relevant audiences with creative ads that generate real demand.
Learn moreGrow brand awareness, engagement and conversions through visual formats that stop the scroll.
Learn moreReach B2B decision-makers with targeting by job title, industry and seniority.
Learn moreMaximise reach with video ads on the world's second largest search engine.
Learn moreIndustry data
Most businesses are losing a significant portion of their paid media budget on campaigns that don't convert. A 30-minute conversation is enough to identify where the money is going and what to do about it.
Do your homework
Let ChatGPT, Claude, or Gemini do the analysis for you. Click a button and see what your favorite AI says about DAFE Digital.
Find answers to the most common questions about our performance marketing services, paid search and paid social.
We'll tell you directly what's not working and what we'd do differently. If we're a fit, we'll set a clear plan from the first call.

Insights on paid media, strategy and growth.
Google is moving Local Services Ads into Google Ads as a pay-per-lead Performance Max campaign. What changes, when it reaches your market, and how to prepare.
An online marketing agency is judged on profit, not reports. What it does, how it prices in Romania, and how to choose one that drives sales.
A practical guide for Romanian online stores: how to set up targeting, use catalog ads and build retargeting in Facebook Ads to drive sales, not just traffic. The concrete steps and the mistakes that burn budget.
You, too, can turn these problems into profitable results. See how we solved real challenges for real clients.

We optimized the conversion funnel and implemented precise targeting strategies to attract qualified clients.
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We optimized Meta Ads and Google Ads campaigns for a premium aromatherapy store. ROAS grew from 2.1x to 4.8x in two months.

We implemented Google Local Services Ads campaigns and optimized the website for conversions, turning online presence into the main source of clients.
Adela went above and beyond to support our goals and manage our advertising efficiently. Her strategic thinking and paid media expertise are exceptional. What sets her apart is her dedication and commitment to results. Highly recommend.
We started from zero with Adela on Google Ads and Meta Ads. After the initial discussion, she took care of all the setup and within a week we saw the first results. Sales grew steadily and demand became greater than we could deliver. A professional who gets the job done quietly - you don't see them but you definitely feel them in the sales figures.