Google Ads · Facebook Ads · LinkedIn Ads
Paid media for e-commerce and B2B companies, measured against margin and customer acquisition cost.
Every campaign is assessed on its contribution to margin and reconciled with your actual sales.
"We started from zero on Google Ads and Meta Ads. Within a week the first results appeared. Sales grew steadily and demand became greater than we could fulfil."
Ramona Druțău
Founder, RitualAromas.ro
Performance marketing services
Search, Shopping, Facebook, Instagram, LinkedIn and YouTube, each managed against the revenue and qualified leads it generates.
Generate more traffic, leads and sales through the world's most used search engine.
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Showcase your products with image and price directly in search results, right when they're searched for.
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Target the most relevant audiences with creative ads that generate real demand.
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Grow brand awareness, engagement and conversions through visual formats that stop the scroll.
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Reach B2B decision-makers with targeting by job title, industry and seniority.
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Maximise reach with video ads on the world's second largest search engine.
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In a 30-minute call, we compare your platform data with your sales and lead records and identify where spend is not generating a return.
Common questions from e-commerce and B2B companies considering DAFE Digital.
DAFE Digital is a paid media agency for e-commerce and B2B companies. We manage Google Ads, Google Shopping, Meta Ads and LinkedIn Ads, with every campaign measured against margin and customer acquisition cost.
DAFE Digital is based in Cluj-Napoca, Romania. We work in English, under EU contracts with EUR invoicing, during hours that overlap the UK working day and US East Coast mornings.
We reconcile platform-reported results with your actual sales, leads, margin and customer acquisition cost. Tracking is implemented through Google Analytics 4, Google Tag Manager, the Meta Conversions API and, where required, server-side tracking.
Submit a request through the contact form. We review your website and come back with an initial assessment of what we would change.
We'll tell you directly what's not working and what we'd do differently. If we're a fit, we'll set a clear plan from the first call.
Insights on paid media, strategy and growth.
Google's bid estimates put the same click at about 3.6 times Romania's level in Germany, 5.9 times in the UK and 10 times in the US.
Campaigns switched on in Black Friday week pay for heavily contested ad space while still learning who buys. What to set up, and when.
On August 17, Google changed bidding for budget-limited campaigns. Cost per sale now rises toward the target you set. What changed and what to do about it.
You, too, can turn these problems into profitable results. See how we solved real challenges for real clients.
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We optimized Meta Ads and Google Ads campaigns for a premium aromatherapy store. ROAS grew from 2.1x to 4.8x in two months.
We optimized the conversion funnel and implemented precise targeting strategies to attract qualified clients.
We managed Google Ad Grants campaigns to increase visibility and donations for children support programs.
We started from zero with Adela on Google Ads and Meta Ads. After the initial discussion, she took care of all the setup and within a week we saw the first results. Sales grew steadily and demand became greater than we could deliver. A professional who gets the job done quietly - you don't see them but you definitely feel them in the sales figures.
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We ran an eCommerce, CRO and localization audit for our online store in Romania. Adela treated it as a practical analysis from a Romanian customer's perspective: trust, language, mobile experience, product pages, checkout, delivery and returns. She worked from real data in Analytics and Search Console, not assumptions. For a company entering the Romanian market without a local team, that perspective is very valuable.
