You invest in advertising. We make the investment come back as profit.
From leads and online sales to brand awareness, every campaign we build has a clear purpose, measured in business impact.
We build campaigns that appear exactly when people search for your products or services. We use Google Search, YouTube and Performance Max to attract interested users and turn them into real customers.
Google Ads is the only channel where you can reach people at the exact moment they are actively searching for your product or service.
Controlled budget, precise targeting, clear reporting on real sales. No waste.
Left: the conditions where Google Ads with DAFE produces results. Right: where another agency or another channel is the better choice.
Google Ads amplifies an offer that works; it doesn't create one. If you have proof your product sells at its current price through organic or direct channels, we're the right choice to accelerate.
You treat Google Ads as a serious channel, with a budget set for the objective and industry, not whatever's left from another campaign. The right amount depends on objective and market and we set it together.
You want to know what every euro produces in real sales, orders, or leads. Our reports answer the question: did this month pay off, and what do we do with next month?
Without proper tracking (Google Tag Manager, GA4, server-side conversions), Google Ads optimizes blind. We have everything to build it or fix it before we spend a single euro.
Google Ads doesn't validate a business idea. If there isn't demonstrated demand for what you sell, the ad budget will evaporate. We recommend validating through other channels first.
First useful data comes in 2–3 weeks, real optimization in 60–90 days. Anyone promising significant sales in 7 days is either lucky or not telling you the truth.
We specialize in paid media. Around the campaigns we do strategy and market research, technical SEO and AI search visibility (AEO and GEO), conversion rate and landing page optimisation, and measurement: server-side conversion tracking, full-funnel attribution and incrementality testing. We don't sell standalone SEO retainers, content at volume, PR or organic social. If you need everything in one place, we're the wrong partner.
We work well with clients who give us context, objectives, and deadlines. We work poorly with those who want to approve every keyword change. If you want micromanagement, your real cost will outgrow any retainer.
From Search to Performance Max, we create and optimize campaigns tailored to your business goals. Each campaign type has a specific purpose and a custom strategy.
You appear when people actively search for your products or services. High-intent leads.
Your products with image, price and rating directly in Google search results. Perfect for eCommerce.
Cross-channel campaigns using Google AI to maximize conversions on Search, Display, YouTube and Gmail.
Visual ads on over 2 million sites. Ideal for awareness and re-engaging site visitors.
Visual storytelling and video engagement. Build awareness and reach large audiences.
Local campaigns that bring customers to your physical location. Perfect for local businesses.
What we've actually done with Google Ads
Google Ads for eCommerce
Search + Shopping + Performance Max coordinated around margin, not clicks. Feeds, brand defense, and product-aware targeting for stores selling across EU and international markets.
Google Partner agency for online stores. See the Ritual Aromas case study, or our online store advertising and Google Shopping pages.
Google Shopping & Performance Max
Feed setup and monitoring, error and disapproval handling, Performance Max structure that protects margin instead of cannibalising brand traffic.
Every campaign has a clear, measurable goal. We work with real data, deep analysis and continuous optimization to turn every euro invested into profitable conversions and higher ROI.
We start with a detailed analysis of the market and keywords. We set clear objectives and build a Google Ads strategy focused on quality leads and direct sales.
We set up campaigns with a clean structure, event tracking in GA4 and Tag Manager, and smart bidding strategy. From Search to Performance Max, every campaign is optimized for performance.
We analyze results in real time and constantly adjust budgets, keywords and audiences. Every day counts - and so does every conversion.
You get simple, relevant Google Ads reports, not useless spreadsheets. You always know what's working, what we're optimizing and how the account is evolving.
We write ad copy that matches search intent. We constantly test headlines, descriptions and extensions to increase CTR and conversions.
After stability, the next step is growth. We scale Google Ads campaigns to new markets, products and audiences while keeping profitability.
30 · 60 · 90
A clear month-by-month process: from foundation to optimization and scaling. You know what we do and what we track at each stage.
We audit, analyze and build correctly from the start. We implement full tracking, set the account structure and launch pilot campaigns.
What we aim for: first conversion signals, clear view of costs, solid base for optimization.
We analyze user behavior and first-month data. We adjust targeting, messaging and budgets. We start A/B tests for ads and landing pages.
What we aim for: improving cost per conversion, better CTR, campaigns starting to stabilize.
With consistent data and stable campaigns, we move to scaling. We scale budgets, activate new formats and audiences, and build efficient remarketing campaigns.
What we aim for: growing efficiency and a clear long-term growth strategy.
Free resource
Not about platforms or budgets. About whether your money is actually working.
Want better results from Google Ads? Let's talk about how we can improve your campaigns and show you what strategies work best for your business.
Selling on markets outside Romania too? See how we run Google Ads on foreign markets
Running Google Shopping for an online store? See e-commerce advertising
Written by Adela Mincea, DAFE Digital, Google Partner certified.
Last updated: May 2026
You, too, can turn these problems into profitable results. See how we solved real challenges for real clients.
We optimized the conversion funnel and implemented precise targeting strategies to attract qualified clients.
We started from zero with Adela on Google Ads and Meta Ads. After the initial discussion, she took care of all the setup and within a week we saw the first results. Sales grew steadily and demand became greater than we could deliver. A professional who gets the job done quietly - you don't see them but you definitely feel them in the sales figures.
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Working with Adela started with a Meta Ads test. Although the first leads weren't ideal, she reacted quickly and proposed a strategic shift to Google and LinkedIn Ads - a decision that significantly optimized cost per lead and conversion. She professionally managed remarketing, contributing to a 15–20% increase in conversion rate. The most valuable part? She understood our specifics perfectly and worked proactively.
Answers to the most common questions about our Google Ads management services
Google Ads pricing covers ad spend plus campaign management services. The right budget depends on your industry and goals; we recommend a level that lets the algorithm learn and produce measurable results.
Included in our Google Ads services:
•Full campaign setup and configuration
•Continuous optimization to lower costs and increase conversions
•Monthly reporting with analysis and recommendations
•Dedicated support and strategic advice
•Full account access and full transparency
Contact us for a personalised quote tailored to your needs.
Google Ads shows your ads to people when they search for your products or services on Google. When someone runs a relevant search, your ad can appear in the results, and you pay when they click (pay-per-click).
Steps for effective Google Ads:
1. Business and competitor analysis for strategy
2. Keyword research for your business
3. Creating conversion-focused ads
4. Setting precise targeting (location, demographics, audiences)
5. Ongoing monitoring and optimization
Professional Google Ads means continuous testing, data-driven optimization and improving performance to maximize ROI.
Google Ads and Meta Ads (Facebook & Instagram) serve different goals:
Google Ads:
•Captures active search intent (pull marketing)
•Ideal for direct conversions and qualified leads
•Users actively search for products/services
•Higher CPC but higher purchase intent
•Channels: Search, Shopping, YouTube, Display
Meta Ads:
•Builds demand and awareness (push marketing)
•Ideal for product discovery
•Targeting by interests and behaviour
•Lower CPC but more audience education needed
•Channels: Facebook, Instagram, Messenger
We often recommend a combined strategy: Google Ads for direct conversions and Meta Ads for awareness and retargeting.
We cover all campaign types in the Google ecosystem: Search Ads, Shopping Ads, Performance Max, Display Ads, YouTube Video Ads, Demand Gen, Local Ads and App Campaigns. We choose the right type for your goals: online sales, B2B leads, local traffic or brand awareness.
Yes. For online stores we build Search, Google Shopping and Performance Max campaigns coordinated around margin, not clicks: clean product feeds, brand defense and product-aware targeting across EU and international markets. As a Google Partner agency we manage the full eCommerce setup, from feed health and disapprovals to a Performance Max structure that protects brand traffic instead of cannibalising it. A real example is the Ritual Aromas online store, rebuilt around profitable growth. See our online store advertising and Google Shopping pages for detail.
First signals (clicks and site traffic) appear quickly after launch. For consistent conversions and full optimization, the process usually takes a few months.
In the first months our clients typically see:
•Measurable CTR improvement
•Lower cost per conversion over time
•Consistent lead and sales growth
Professional Google Ads needs time to optimize, but results are measurable and scalable long term.
Yes. We recommend a budget that lets Google’s algorithm learn effectively; below a workable minimum, results are limited. The optimal level varies by industry and goals. Contact us for a recommendation tailored to your industry.
First signals appear soon after launch; full optimization usually takes a few months. Timeline: setup first, then data collection, then active optimization, then stable results. We improve Quality Score, adjust bids, prune weak keywords and test new ad variants until campaigns are fully optimized and deliver stable, measurable results.
First comes testing and data collection, then active optimization with measurable CTR improvement and lower cost per click, then stable performance and a steady flow of leads or sales. Our focus is a click-through rate above the industry average, achieved through continuous optimization.
Yes. The account stays in your name and you have full 24/7 access. We work as a partner agency with Manager access, so you keep 100% control. You can see all changes, spend and results in real time, and we provide detailed monthly reports. You can also check anytime in Google Ads or Google Analytics.
International experience (2000+ campaigns in 10+ years), data-driven optimization, and full transparency (account access, no long-term lock-in). We don’t run campaigns “just to have something running” - we deliver concrete, scalable results.
We manage all types: Search Ads, Shopping Ads, Performance Max, Display Ads, YouTube Ads, Demand Gen, App Campaigns and Local Ads. We choose the right type for your goal: leads, sales, local traffic or brand awareness.
Collaboration is simple and needs very little of your time each week. Process: an initial meeting, implementation, ongoing management and regular communication. You focus on your business; we handle Google Ads. See case studies at /results/case-studies.
We offer full transparency, a dedicated optimization period, flexible terms with a reasonable notice period, and honest advice. The large majority of our clients continue with us because of results.
No. We work on a monthly basis with a flexible notice period. We recommend an initial period long enough for full optimization. Longer commitments can include preferential terms and a complimentary audit and setup. In practice, most clients stay with us long term for results, not obligation.
