Practical performance marketing resources, AI marketing guides, real data and proven paid media strategies that move the needle.
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5 articles
12 real CRO tests with actual results: buttons, checkout flow, urgency, page speed. What changed, what numbers moved, and in what context. Data from real projects.
Most A/B tests are invalidated before they start, insufficient volume, too many variables, premature stopping. Here's the methodology that produces real results.
The global average is 1-3%, and Romanian online stores sit around 1.2-2.5% for completed orders, with large variations by sector, device and traffic source. The average alone tells you nothing actionable.
The product page is where the sale is won or lost. The elements that actually matter, in order of impact, with real A/B test data.
GA4 has all the data you need to identify where visitors drop off. The funnel reports, path exploration and segments that matter most.