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Campaign revenue
↑ 38%ROAS
5.8×
vs. 3.2× target
Cost / achiziție
12 lei
↓ 22% MoM
CRO
12 real CRO tests with actual results: buttons, checkout flow, urgency, page speed. What changed, what numbers moved, and in what context. Data from real projects.
Most A/B tests are invalidated before they start: insufficient volume, too many variables, premature stopping. Here's the methodology that produces real results.
1-3% is the global average, but the Romanian market has large variations by sector, device and traffic source. How to evaluate your conversion rate correctly.
The product page is where the sale is won or lost. The elements that actually matter, in order of impact, with real A/B test data.
GA4 has all the data you need to identify where visitors drop off. The funnel reports, path exploration and segments that matter most.
Practical marketing guides, real data and strategies — once a month, no spam.
Get one high-impact performance marketing idea each week
Practical tactics, real examples, and clear explanations you can apply quickly.