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7 articles

01

Meta Ads Remarketing: 7 Audiences for Higher ROAS

Beyond site visitors and add to cart - advanced audiences generating 8x+ ROAS in our campaigns. What audiences your competition ignores and how to build them.

Meta Ads2 min
02

How to choose a Meta Ads agency in Romania

How to choose a Meta Ads agency in Romania that knows how to run Facebook and Instagram efficiently. Key questions, red flags and realistic expectations.

Meta Ads6 min
03

How much Meta Ads cost in Romania: real budgets by industry

Average CPM on Meta in Romania is 15-45 RON, but varies enormously by industry and objective. Real data from our campaigns to calibrate your expectations.

Meta Ads2 min
04

Meta Ads Lookalike Audience: what it is and how to build one

Lookalike audiences are one of the most powerful tools in Meta Ads, but most are built wrong. Here's which source to use and what size works in Romania.

Meta Ads2 min
05

How the Meta Ads algorithm works in 2026

The Meta Ads algorithm decides who sees your ad, at what price, and how often. Understanding the logic behind it helps you make better decisions about campaign structure and budgets.

Meta Ads2 min
06

Meta Ads for online stores: the campaign structure

TOF, MOF, BOF is no longer enough. How to structure Meta Ads campaigns for an online store in 2026, with Advantage+ and without burning budget on the wrong audiences.

Meta Ads6 min
07

Cost of acquiring a customer through Meta Ads in Romania

CPA through Meta Ads ranges from €8 to €150+ depending on niche, product and funnel quality. Real benchmarks for the Romanian market and how to improve the number.

Meta Ads6 min