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Campaign revenue
↑ 38%ROAS
5.8×
vs. 3.2× target
Cost / achiziție
12 lei
↓ 22% MoM
Google Ads
Google Shopping puts you in the carousel when someone actively searches. AI Shopping puts you in the recommendation when the buyer asks ChatGPT, Perplexity or Google AI. Two different channels, two sets of buyers, two separate jobs to be done.
CPV, CPM, minimum budget and when YouTube Ads makes sense for your business. Data adjusted for the Romanian market.
Minimum budget, average CPC by industry, and what to expect in the first 3 months — data from real DAFE client accounts.
Target CPA, Target ROAS, Maximize Conversions — each has an optimal context. Common mistakes and how to avoid them.
How to choose a Google Ads agency in Romania that delivers real results. Certifications, key questions, red flags and what to expect in the first 3 months.
What Google Ads services cost in Romania in 2026. Real prices for agencies, freelancers and in-house specialists, plus how to calculate if you are paying fairly.
Google Ads promotion in Bucharest: CPCs 20–30% higher than the rest of Romania, the most competitive industries and what to ask a local agency.
Performance Max and Search aren't mutually exclusive, but mixing them up costs entire budgets. Here's the clear logic for the Romanian market, with real examples.
A high CPC doesn't necessarily mean a bad campaign, but there are concrete tactics to reduce it by 20–40% without cutting valuable traffic. Methods that actually work.
Practical marketing guides, real data and strategies — once a month, no spam.
Get one high-impact performance marketing idea each week
Practical tactics, real examples, and clear explanations you can apply quickly.