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17 articles
Google AI Max for Search is the suite of AI features that extends classic Search campaigns through broader keyword matching, dynamic asset generation and AI intent signals. Here is what it is, how it differs from Performance Max, when to use it, and when to skip it.
Google Shopping puts you in the carousel when someone actively searches. AI Shopping puts you in the recommendation when the buyer asks ChatGPT, Perplexity or Google AI. Two different channels, two sets of buyers, two separate jobs to be done.
CPV, CPM, minimum budget and when YouTube Ads makes sense for your business. Data adjusted for the Romanian market.
Minimum budget, average CPC by industry, and what to expect in the first 3 months - data from real DAFE client accounts.
Target CPA, Target ROAS, Maximize Conversions - each has an optimal context. Common mistakes and how to avoid them.
How to choose a Google Ads agency in Romania that delivers real results. Certifications, key questions, red flags and what to expect in the first 3 months.
What Google Ads services cost in Romania in 2026. Real prices for agencies, freelancers and in-house specialists, plus how to calculate if you are paying fairly.
Google Ads promotion in Bucharest: CPCs 20-30% higher than the rest of Romania, the most competitive industries and what to ask a local agency.
Performance Max and Search aren't mutually exclusive, but mixing them up costs entire budgets. Here's the clear logic for the Romanian market, with real examples.
A high CPC doesn't necessarily mean a bad campaign, but there are concrete tactics to reduce it by 20-40% without cutting valuable traffic. Methods that actually work.
Account structure is the foundation all optimizations are built on. Here's what a well-organized Google Ads account looks like in 2026, with Romanian market examples.
Quality Score directly influences how much you pay per click in Google Ads. A good score can reduce costs by 30-50%. Here's what drives it and how to improve it.
Search, Shopping, Performance Max, Display, YouTube. Five campaign types, five different logics. A practical guide with minimum budgets and real examples.
46% of Google searches have local intent. But not every campaign type fits every local business. A practical guide to choosing correctly.
Google Maps is the most underused local marketing channel. The combination of Google Business Profile + Maps Ads + reviews = maximum visibility in your area.
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