Practical performance marketing resources, AI marketing guides, real data and proven paid media strategies that move the needle.
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26 articles
The cost of acquiring a SaaS customer is judged by payback period, CAC divided by monthly gross profit per customer (the monthly subscription adjusted by gross margin). A healthy B2B SaaS recovers its acquisition cost in under 12 months and runs an LTV:CAC ratio of at least 3:1. Below those thresholds, every new customer consumes more than it brings, and growth burns your cash.
Lead generation captures demand that already exists (high intent, limited volume), demand generation creates it (builds future pipeline). Cheap leads are usually low-intent and never convert, so what matters is cost per qualified pipeline, not cost per lead. Optimise for the cheapest lead and you fill the pipeline with contacts that never buy.
Four ways to run paid media, do-it-yourself, freelancer, in-house, agency. How to decide which fits, what each delivers, and when not to hire one.
Six standards a credible international PPC agency meets in 2026. How to verify identity, capability and fit of an agency you cannot visit in person.
Digital advertising buys attention, not customers. How to think about acquiring customers through Google Ads, Meta Ads and LinkedIn Ads as an economic system.
Eastern European PPC services cost a third to a half of UK or German rates, with quality preserved. 2026 buyer's guide for international firms.
Looking for a PPC agency, or auditing yours? Five concrete questions for your next meeting and what an AI-current agency looks like in 2026.
What performance marketing means, which channels it includes, how it's measured, and when it's right for your business. A practical guide from the Romanian market.
There's no better platform - there's one that fits your business model better. Here are the criteria that actually matter.
There's no universal formula for budget allocation, but there is clear logic. Here's how to decide how much to put on each channel based on your business model.
Your ROAS is climbing but profit is flat. The problem is the metric, not the campaign. How to calculate POAS and why it's the only metric that matters for profitability.
Month 1 is setup and calibration. Month 2 is optimization. Month 3 is scaling. The biggest mistakes happen when entrepreneurs judge Month 1 with Month 3 expectations.
Awareness, consideration, decision, retention. Each stage needs a different campaign type. The stores that win are those that cover the entire funnel.
Google captures existing demand. Meta creates new demand. Email monetizes what you've built. Three channels, different logics, one single objective, profitable sales.
Not portfolios and vague testimonials. Seven verifiable criteria for evaluating a Google Ads agency for eCommerce before you sign the contract.
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