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32 articles

01

Should you hire a paid media agency? An honest framework

Four ways to run paid media: do-it-yourself, freelancer, in-house, agency. How to decide which fits, what each delivers, and when not to hire one.

Strategy7 min
02

International PPC agency: 6 standards to verify

Six standards a credible international PPC agency meets in 2026. How to verify identity, capability and fit of an agency you cannot visit in person.

Strategy11 min
03

How to acquire customers with digital advertising

Digital advertising buys attention, not customers. How to think about acquiring customers through Google Ads, Meta Ads and LinkedIn Ads as an economic system.

Strategy6 min
04

Eastern European PPC services

Eastern European PPC services cost a third to a half of UK or German rates, with quality preserved. 2026 buyer's guide for international firms.

Strategy7 min
05

AI-current PPC agency: 5 questions to ask

Looking for a PPC agency, or auditing yours? Five concrete questions for your next meeting and what an AI-current agency looks like in 2026.

Strategy7 min
06

Generative Engine Optimization (GEO) in 2026: how it works

Generative Engine Optimization is the discipline of optimising content to be cited by generative engines (ChatGPT, Perplexity, Google AI Overviews, Gemini) when they answer questions. Here is what it means concretely, how it differs from SEO and AEO, and the seven tactics that make an article AI-citable.

Strategy7 min
07

Answer Engine Optimization (AEO) for ecommerce in 2026

Answer Engine Optimization is the discipline of making your brand citable by AI assistants (ChatGPT, Perplexity, Google AI Overviews, Gemini) when buyers ask purchase questions. Here is how AEO works, what makes it different from SEO, the six signals that decide presence, and a 90-day implementation plan.

Strategy8 min
08

Agentic commerce in 2026: what it changes for ecommerce

Agentic commerce is the moment AI agents research, compare, buy and schedule repurchase autonomously, without the buyer visiting your site. Here is what it means for ecommerce in 2026, the three transactions agents take first, and five readiness pillars for the next 12 months.

Strategy8 min
09

7 reasons AI doesn't recommend your products

Incomplete schema, unsettled brand authority, contradictory data between sitemap, feed and page. The 7 concrete reasons ChatGPT, Perplexity and Google AI skip your catalogue, with the verification tool for each.

Strategy8 min
10

AI shopping in 2026: why ChatGPT picks some stores

AI shopping is the moment a buyer asks ChatGPT, Perplexity or Google AI what to buy and gets back 3 to 5 recommended stores. Here are the four signals that decide which stores make the list, why most stores are invisible, and what to check today.

Strategy6 min
11

What is an agentic AI marketing agency

The difference between an agency that uses AI and one that is agentic: who makes the decisions, how fast, and what it protects from your budget.

Strategy6 min
12

Performance marketing: what it is and when it makes sense

What performance marketing means, which channels it includes, how it's measured, and when it's right for your business. A practical guide from the Romanian market.

Strategy5 min
13

Facebook Ads vs Google Ads: How to Choose the Right Platform

There's no better platform - there's one that fits your business model better. Here are the criteria that actually matter.

Strategy3 min
14

How to allocate ad budget across Google, Meta and LinkedIn

There's no universal formula for budget allocation, but there is clear logic. Here's how to decide how much to put on each channel based on your business model.

Strategy3 min
15

POAS vs ROAS: Why the Wrong Metric Is Eating Your Profit

Your ROAS is climbing but profit is flat. The problem is the metric, not the campaign. How to calculate POAS and why it's the only metric that matters for profitability.

Strategy3 min

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