Strategy
What is an agentic AI marketing agency
The difference between an agency that uses AI and one that is agentic: who makes the decisions, how fast, and what it protects from your budget.
Adela Mincea1 May 20267 min
Blog
Performance Marketing
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Strategy
AEO Guide: How to Appear in AI Answers in 2026
Answer Engine Optimization (AEO) is the process of structuring content to be cited by Google AI Overviews, Perplexity and ChatGPT Search. Complete guide with practical examples.
Adela Mincea29 March 20268 min
Strategy
Performance Marketing: What It Is, How It Works, and When It Makes Sense
What performance marketing means, which channels it includes, how it's measured, and when it's right for your business. A practical guide from the Romanian market.
Adela Mincea19 March 20269 min
Strategy
Facebook Ads vs Google Ads: How to Choose the Right Platform
There's no better platform — there's one that fits your business model better. Here are the criteria that actually matter.
Adela Mincea27 January 20265 min
Strategy
How to Allocate Your Advertising Budget Between Google, Meta, and LinkedIn: 2026 Guide
There's no universal formula for budget allocation, but there is clear logic. Here's how to decide how much to put on each channel based on your business model.
Adela Mincea7 March 20266 min
Strategy
POAS vs ROAS: Why the Wrong Metric Is Eating Your Profit
Your ROAS is climbing but profit is flat. The problem is the metric, not the campaign. How to calculate POAS and why it's the only metric that matters for profitability.
Adela Mincea21 March 20267 min
Strategy
The 90-Day Process When You Start Paid Media: What to Realistically Expect
Month 1 is setup and calibration. Month 2 is optimization. Month 3 is scaling. The biggest mistakes happen when entrepreneurs judge Month 1 with Month 3 expectations.
Adela Mincea15 March 20268 min
Strategy
Customer Journey in eCommerce: How Ads Influence Every Stage
Awareness, consideration, decision, retention. Each stage needs a different campaign type. The stores that win are those that cover the entire funnel.
Adela Mincea10 March 20269 min
Strategy
Omnichannel Strategy for Online Stores: Google + Meta + Email
Google captures existing demand. Meta creates new demand. Email monetizes what you've built. Three channels, different logics, one single objective: profitable sales.
Adela Mincea5 March 20269 min
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