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Campaign revenue
↑ 38%ROAS
5.8×
vs. 3.2× target
Cost / achiziție
12 lei
↓ 22% MoM
Academy
ROAS stands for Return on Ad Spend and is the most important metric in performance marketing. Here's how to calculate it, what's a good value, and when it's misleading.
Impressions and reach don't pay bills. A practical guide to measuring campaigns with metrics that reflect real business performance, not platform activity.
CPA is the metric that connects advertising to profitability. Here's how to calculate your target CPA and what concrete actions reduce it in Google and Meta campaigns.
Practical marketing guides, real data and strategies — once a month, no spam.
Get one high-impact performance marketing idea each week
Practical tactics, real examples, and clear explanations you can apply quickly.