What is ROAS and how to calculate it, with real examples
ROAS stands for Return on Ad Spend and is the most important metric in performance marketing. Here's how to calculate it, what's a good value, and when it's misleading.
Basics2 min
Basics
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Performance Marketing
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4 articles
How to measure ad campaign results: metrics and reports
Impressions and reach don't pay bills. A practical guide to measuring campaigns with metrics that reflect real business performance, not platform activity.
Basics2 min
Basics
What is CPA (cost per acquisition) and how to calculate it
CPA is the metric that connects advertising to profitability. Here's how to calculate your target CPA and what concrete actions reduce it in Google and Meta campaigns.
Basics3 min
Basics
Break-even ROAS: how to calculate your profitability threshold
A high ROAS means nothing if you don't know where profit begins. Here's how to calculate your break-even threshold, tied to gross margin, with worked examples and why two businesses with the same ROAS can land on opposite sides of profitability.
Basics5 min
Basics