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Campaign revenue
↑ 38%ROAS
5.8×
vs. 3.2× target
Cost / achiziție
12 lei
↓ 22% MoM
Google Ads
Account structure is the foundation all optimizations are built on. Here's what a well-organized Google Ads account looks like in 2026, with Romanian market examples.
Quality Score directly influences how much you pay per click in Google Ads. A good score can reduce costs by 30–50%. Here's what drives it and how to improve it.
Search, Shopping, Performance Max, Display, YouTube. Five campaign types, five different logics. A practical guide with minimum budgets and real examples.
46% of Google searches have local intent. But not every campaign type fits every local business. A practical guide to choosing correctly.
Google Maps is the most underused local marketing channel. The combination of Google Business Profile + Maps Ads + reviews = maximum visibility in your area.
Your product feed is the most important element in a Google Shopping account — more than bids or campaign structure. A practical guide for online store owners.
Practical marketing guides, real data and strategies — once a month, no spam.
Get one high-impact performance marketing idea each week
Practical tactics, real examples, and clear explanations you can apply quickly.