The 90-day process when you start paid media
Month 1 is setup and calibration. Month 2 is optimization. Month 3 is scaling. The biggest mistakes happen when entrepreneurs judge Month 1 with Month 3 expectations.
Strategy4 min
Strategy
Blog
Performance Marketing
Blog
Practical guides, real data and proven strategies that move the needle.
↑ 38%
5.8×
vs. 3.2× target
€12
↓ 22% MoM
Google AdsMeta AdsLinkedIn Ads
32 articles
Customer Journey in eCommerce: How Ads Influence Every Stage
Awareness, consideration, decision, retention. Each stage needs a different campaign type. The stores that win are those that cover the entire funnel.
Strategy4 min
Strategy
Omnichannel for online stores: Google, Meta, email
Google captures existing demand. Meta creates new demand. Email monetizes what you've built. Three channels, different logics, one single objective: profitable sales.
Strategy4 min
Strategy
How to choose a Google Ads agency for your online store
Not portfolios and vague testimonials. Seven verifiable criteria for evaluating a Google Ads agency for eCommerce before you sign the contract.
Strategy4 min
Strategy
Google Ads management cost for eCommerce in Romania
Flat fee, percentage of spend, or hybrid model? What you get at €300/month vs €800/month vs €1,500/month and when each pricing model makes sense.
Strategy3 min
Strategy
10 questions to ask a performance marketing agency
What to ask before signing with a performance marketing agency and how to recognize a good answer versus one that hides problems. With examples.
Strategy5 min
Strategy
How to Drive Online Bookings for a Local Service Business
The difference between generating calls and generating online bookings. When each is more effective and how to integrate campaigns with booking systems.
Strategy4 min
Strategy
How to Measure Lead Quality from Local Campaigns
Not all calls are equal. How to separate qualified leads from spam, wrong numbers, or irrelevant requests - and how to optimize campaigns for quality, not volume.
Strategy4 min
Strategy
SaaS marketing: trials, acquisition cost and lifetime value
SaaS marketing works differently from eCommerce. Practical guide: which metrics matter, which channels work in Romania and how to avoid mistakes that burn budget without results.
Strategy3 min
Strategy
Online store promotion: channels, budgets, what works
Everything you need to know about promoting an online store: Google Shopping, Meta Ads, Performance Max, TikTok, Email. Which channel, when, and with what budget - no theory, real data from the Romanian market.
Strategy5 min
Strategy
How much a month of Meta Ads and Google Ads together costs
What does it cost to run Google Ads and Meta Ads together for a Romanian online store? Here's the realistic monthly budget, how to split it, and what results to expect.
Strategy5 min
Strategy
Google Ads vs Facebook Ads: a 2026 cost comparison
What each channel actually costs in Romania in 2026: cost per click, cost per thousand impressions, cost per result. Which is cheaper for which goal, and why cheap clicks don't tell the whole story.
Strategy6 min
Strategy
What a long-term partnership with a paid media agency gives you
A long-term partnership with a paid media agency produces compounding results: data, learning, and proactive optimization. Here's why continuity beats starting from scratch.
Strategy6 min
Strategy
How to check if your products show up in AI recommendations
A repeatable self-diagnostic you run yourself to learn whether ChatGPT, Perplexity and Google AI Overviews recommend your products or ignore you.
Strategy6 min
Strategy
How much AI shopping optimization costs in Romania
AI shopping optimization in Romania: 600 to 1,200 Euro for an audit, 300 to 900 Euro monthly. Worth it above 100 products with competitors in AI.
Strategy7 min
Strategy