Practical guides, real data and proven strategies that move the needle.
Get one high-impact performance marketing idea each week
Practical tactics, real examples, and clear explanations you can apply quickly.
Campaign revenue
↑ 38%ROAS
5.8×
vs. 3.2× target
Cost / achiziție
12 lei
↓ 22% MoM
Strategy
Not portfolios and vague testimonials. Seven verifiable criteria for evaluating a Google Ads agency for eCommerce before you sign the contract.
Flat fee, percentage of spend, or hybrid model? What you get at €300/month vs €800/month vs €1,500/month and when each pricing model makes sense.
What to ask before signing with a performance marketing agency and how to recognize a good answer versus one that hides problems. With examples.
The difference between generating calls and generating online bookings. When each is more effective and how to integrate campaigns with booking systems.
Not all calls are equal. How to separate qualified leads from spam, wrong numbers, or irrelevant requests — and how to optimize campaigns for quality, not volume.
SaaS marketing works differently from eCommerce. Practical guide: which metrics matter, which channels work in Romania and how to avoid mistakes that burn budget without results.
Everything you need to know about promoting an online store: Google Shopping, Meta Ads, Performance Max, TikTok, Email. Which channel, when, and with what budget — no theory, real data from the Romanian market.
Practical marketing guides, real data and strategies — once a month, no spam.
Get one high-impact performance marketing idea each week
Practical tactics, real examples, and clear explanations you can apply quickly.