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Performance marketing
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Practical performance marketing resources, AI marketing guides, real data and proven paid media strategies that move the needle.

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28 articles

16

Omnichannel for online stores, Google, Meta, email

Google captures existing demand. Meta creates new demand. Email monetizes what you've built. Three channels, different logics, one single objective, profitable sales.

Strategy4 min
17

How to choose a Google Ads agency for your online store

Not portfolios and vague testimonials. Seven verifiable criteria for evaluating a Google Ads agency for eCommerce before you sign the contract.

Strategy4 min
18

Google Ads management cost for eCommerce in Romania

Flat fee, percentage of spend, or hybrid model? What you actually get at each service level, how the fee ties to account size, and when each pricing model makes sense.

Strategy3 min
19

10 questions to ask a performance marketing agency

What to ask before signing with a performance marketing agency and how to recognize a good answer versus one that hides problems. With examples.

Strategy5 min
20

How to Drive Online Bookings for a Local Service Business

The difference between generating calls and generating online bookings. When each is more effective and how to integrate campaigns with booking systems.

Strategy4 min
21

How to Measure Lead Quality from Local Campaigns

Not all calls are equal. How to separate qualified leads from spam, wrong numbers, or irrelevant requests - and how to optimize campaigns for quality, not volume.

Strategy4 min
22

SaaS marketing, trials, acquisition cost and lifetime value

SaaS marketing works differently from eCommerce. Practical guide, which metrics matter, which channels work in Romania and how to avoid mistakes that burn budget without results.

Strategy3 min
23

Online store promotion, channels, budgets, what works

The three channels that bring an online store in Romania the most sales are Google Shopping for existing demand, Meta Ads to create new demand and email to monetize it, in that order. What budget each channel needs and how to allocate it.

Strategy5 min
24

How much a month of Meta Ads and Google Ads together costs

A realistic combined monthly budget for Google Ads and Meta Ads for a Romanian online store has two parts, media spend plus campaign management. How it starts, how it scales, and how to calculate your own figure.

Strategy5 min
25

Google Ads vs Facebook Ads, a 2026 cost comparison

Per click, Facebook Ads is usually cheaper in Romania than Google Search, but the verdict depends on the goal, Facebook is cheaper at creating new demand, Google at capturing existing demand.

Strategy6 min
26

What a long-term partnership with a paid media agency gives you

It brings four things the first month cannot, an account with history that bids more efficiently, accumulated conversion data, tested creatives, and a cost per acquisition that drops as the algorithm learns. Continuity beats starting from scratch.

Strategy6 min
27

What a click and an impression cost in Romania in 2026, CPM and CPC benchmarks

What a click and an impression cost in Romania in 2026 depends on industry, season and ad quality. How to find your own numbers and why a market average misleads you.

Strategy5 min
28

TAM, SAM, SOM: how to calculate your market size

TAM, SAM and SOM are the three circles that show your total market, what you can realistically serve, and what you can win in the next few years. A complete guide with formulas, a worked Romanian example, and data sources for the Romanian market.

Strategy7 min
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