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Recent Articles

AEO Guide: How to Appear in AI Answers in 2026
Strategy

AEO Guide: How to Appear in AI Answers in 2026

Answer Engine Optimization (AEO) is the process of structuring content to be cited by Google AI Overviews, Perplexity and ChatGPT Search. Complete guide with practical examples.

Adela Mincea29 March 20268 min
eCommerce conversion rate in Romania: what is normal and what is not
Conversion Optimization

eCommerce conversion rate in Romania: what is normal and what is not

1-3% is the global average, but the Romanian market has large variations by sector, device and traffic source. How to evaluate your conversion rate correctly.

Adela Mincea28 March 20266 min
B2B lead generation with LinkedIn Ads: what works in Romania
LinkedIn Ads

B2B lead generation with LinkedIn Ads: what works in Romania

Lead Gen Forms, role-based targeting and post-capture nurturing. What produces qualified B2B leads on LinkedIn in Romania and what tactics don't deliver.

Adela Mincea27 March 20267 min
LinkedIn Ads for B2B: campaign structure from scratch
LinkedIn Ads

LinkedIn Ads for B2B: campaign structure from scratch

How to build a LinkedIn Ads campaign that delivers qualified leads, not just impressions. Account structure, objectives, audiences and formats explained concretely.

Adela Mincea26 March 20267 min
How Much Does LinkedIn Ads Cost in Romania in 2026
LinkedIn Ads

How Much Does LinkedIn Ads Cost in Romania in 2026

LinkedIn Ads looks expensive on paper, but calculated against deal value it tells a different story. Real CPM, CPC and CPL data from accounts managed in the Romanian market.

Adela Mincea25 March 20266 min
POAS vs ROAS: Why the Wrong Metric Is Eating Your Profit
Strategy

POAS vs ROAS: Why the Wrong Metric Is Eating Your Profit

Your ROAS is climbing but profit is flat. The problem is the metric, not the campaign. How to calculate POAS and why it's the only metric that matters for profitability.

Adela Mincea21 March 20267 min
LinkedIn Ads for B2B in Romania: Complete 2026 Guide
LinkedIn Ads

LinkedIn Ads for B2B in Romania: Complete 2026 Guide

LinkedIn CPM in Romania is 20-35 EUR vs 50-80 EUR in Western Europe. How to generate B2B leads at 40-120 EUR CPL on the Romanian market at a fraction of Western costs.

Adela Mincea20 March 20268 min
Types of Google Ads Campaigns for eCommerce: When to Use Each
Google Ads

Types of Google Ads Campaigns for eCommerce: When to Use Each

Search, Shopping, Performance Max, Display, YouTube. Five campaign types, five different logics. A practical guide with minimum budgets and real examples.

Adela Mincea18 March 20269 min
How the Meta Ads Algorithm Works in 2026 and What It Means for Your Campaigns
Meta Ads

How the Meta Ads Algorithm Works in 2026 and What It Means for Your Campaigns

The Meta Ads algorithm decides who sees your ad, at what price, and how often. Understanding the logic behind it helps you make better decisions about campaign structure and budgets.

Adela Mincea17 March 20265 min

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