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70 articles

31

Product page optimization: changes with the biggest impact

The product page is where the sale is won or lost. The elements that actually matter, in order of impact, with real A/B test data.

Conversion Optimization5 min
32

eCommerce conversion rate in Romania: what's normal

1-3% is the global average, but the Romanian market has large variations by sector, device and traffic source. How to evaluate your conversion rate correctly.

Conversion Optimization5 min
33

B2B lead generation with LinkedIn Ads: what works in Romania

Lead Gen Forms, role-based targeting and post-capture nurturing. What produces qualified B2B leads on LinkedIn in Romania and what tactics don't deliver.

LinkedIn Ads5 min
34

LinkedIn Ads for B2B: campaign structure from scratch

How to build a LinkedIn Ads campaign that delivers qualified leads, not just impressions. Account structure, objectives, audiences and formats explained concretely.

LinkedIn Ads5 min
35

How Much Does LinkedIn Ads Cost in Romania in 2026

LinkedIn Ads looks expensive on paper, but calculated against deal value it tells a different story. Real CPM, CPC and CPL data from accounts managed in the Romanian market.

LinkedIn Ads5 min
36

POAS vs ROAS: Why the Wrong Metric Is Eating Your Profit

Your ROAS is climbing but profit is flat. The problem is the metric, not the campaign. How to calculate POAS and why it's the only metric that matters for profitability.

Strategy3 min
37

LinkedIn Ads for B2B in Romania

LinkedIn CPM in Romania is 20-35 EUR vs 50-80 EUR in Western Europe. How to generate B2B leads at 40-120 EUR CPL on the Romanian market at a fraction of Western costs.

LinkedIn Ads5 min
38

Performance marketing: what it is and when it makes sense

What performance marketing means, which channels it includes, how it's measured, and when it's right for your business. A practical guide from the Romanian market.

Strategy5 min
39

Types of Google Ads campaigns for eCommerce

Search, Shopping, Performance Max, Display, YouTube. Five campaign types, five different logics. A practical guide with minimum budgets and real examples.

Google Ads5 min
40

How the Meta Ads algorithm works in 2026

The Meta Ads algorithm decides who sees your ad, at what price, and how often. Understanding the logic behind it helps you make better decisions about campaign structure and budgets.

Meta Ads2 min
41

The 90-day process when you start paid media

Month 1 is setup and calibration. Month 2 is optimization. Month 3 is scaling. The biggest mistakes happen when entrepreneurs judge Month 1 with Month 3 expectations.

Strategy4 min
42

What is CPA (cost per acquisition) and how to calculate it

CPA is the metric that connects advertising to profitability. Here's how to calculate your target CPA and what concrete actions reduce it in Google and Meta campaigns.

Basics3 min
43

How to measure ad campaign results: metrics and reports

Impressions and reach don't pay bills. A practical guide to measuring campaigns with metrics that reflect real business performance, not platform activity.

Basics2 min
44

Meta Ads Lookalike Audience: what it is and how to build one

Lookalike audiences are one of the most powerful tools in Meta Ads, but most are built wrong. Here's which source to use and what size works in Romania.

Meta Ads2 min
45

Customer Journey in eCommerce: How Ads Influence Every Stage

Awareness, consideration, decision, retention. Each stage needs a different campaign type. The stores that win are those that cover the entire funnel.

Strategy4 min
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