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Recent Articles

The 90-Day Process When You Start Paid Media: What to Realistically Expect
Strategy

The 90-Day Process When You Start Paid Media: What to Realistically Expect

Month 1 is setup and calibration. Month 2 is optimization. Month 3 is scaling. The biggest mistakes happen when entrepreneurs judge Month 1 with Month 3 expectations.

Adela Mincea15 March 20268 min
What Is CPA (Cost Per Acquisition): How to Calculate and Optimise It
Basics

What Is CPA (Cost Per Acquisition): How to Calculate and Optimise It

CPA is the metric that connects advertising to profitability. Here's how to calculate your target CPA and what concrete actions reduce it in Google and Meta campaigns.

Adela Mincea14 March 20266 min
How to Measure Advertising Campaign Results: Metrics, Reports, and What Actually Matters
Basics

How to Measure Advertising Campaign Results: Metrics, Reports, and What Actually Matters

Impressions and reach don't pay bills. A practical guide to measuring campaigns with metrics that reflect real business performance, not platform activity.

Adela Mincea12 March 20267 min
Meta Ads Lookalike Audience: What It Is and How to Build One That Actually Works
Meta Ads

Meta Ads Lookalike Audience: What It Is and How to Build One That Actually Works

Lookalike audiences are one of the most powerful tools in Meta Ads, but most are built wrong. Here's which source to use and what size works in Romania.

Adela Mincea10 March 20266 min
Customer Journey in eCommerce: How Ads Influence Every Stage
Strategy

Customer Journey in eCommerce: How Ads Influence Every Stage

Awareness, consideration, decision, retention. Each stage needs a different campaign type. The stores that win are those that cover the entire funnel.

Adela Mincea10 March 20269 min
How to Allocate Your Advertising Budget Between Google, Meta, and LinkedIn: 2026 Guide
Strategy

How to Allocate Your Advertising Budget Between Google, Meta, and LinkedIn: 2026 Guide

There's no universal formula for budget allocation, but there is clear logic. Here's how to decide how much to put on each channel based on your business model.

Adela Mincea7 March 20266 min
How to Run A/B Tests Correctly: Without Wasting Traffic or Drawing Wrong Conclusions
Conversion Optimization

How to Run A/B Tests Correctly: Without Wasting Traffic or Drawing Wrong Conclusions

Most A/B tests are invalidated before they start: insufficient volume, too many variables, premature stopping. Here's the methodology that produces real results.

Adela Mincea5 March 20267 min
Omnichannel Strategy for Online Stores: Google + Meta + Email
Strategy

Omnichannel Strategy for Online Stores: Google + Meta + Email

Google captures existing demand. Meta creates new demand. Email monetizes what you've built. Three channels, different logics, one single objective: profitable sales.

Adela Mincea5 March 20269 min
Google Ads Quality Score: What It Is, How It's Calculated, and Why It Matters
Google Ads

Google Ads Quality Score: What It Is, How It's Calculated, and Why It Matters

Quality Score directly influences how much you pay per click in Google Ads. A good score can reduce costs by 30–50%. Here's what drives it and how to improve it.

Adela Mincea3 March 20265 min

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