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Recent Articles

How to Choose a Google Ads Agency for Your Online Store: 7 Concrete Criteria
Strategy

How to Choose a Google Ads Agency for Your Online Store: 7 Concrete Criteria

Not portfolios and vague testimonials. Seven verifiable criteria for evaluating a Google Ads agency for eCommerce before you sign the contract.

Adela Mincea3 March 20266 min
How Much Does Google Ads Management Cost for eCommerce in Romania: Real Prices
Strategy

How Much Does Google Ads Management Cost for eCommerce in Romania: Real Prices

Flat fee, percentage of spend, or hybrid model? What you get at €300/month vs €800/month vs €1,500/month and when each pricing model makes sense.

Adela Mincea1 March 20265 min
What Is ROAS and How to Calculate It: A Practical Guide with Real Examples
Basics

What Is ROAS and How to Calculate It: A Practical Guide with Real Examples

ROAS stands for Return on Ad Spend and is the most important metric in performance marketing. Here's how to calculate it, what's a good value, and when it's misleading.

Adela Mincea28 February 20265 min
Google Ads Promotion in Bucharest: Guide for Local Businesses in 2026
Google Ads

Google Ads Promotion in Bucharest: Guide for Local Businesses in 2026

Google Ads promotion in Bucharest: CPCs 20–30% higher than the rest of Romania, the most competitive industries and what to ask a local agency.

Adela Mincea26 February 20267 min
10 Questions to Ask a Performance Marketing Agency (And What Good vs. Bad Answers Look Like)
Strategy

10 Questions to Ask a Performance Marketing Agency (And What Good vs. Bad Answers Look Like)

What to ask before signing with a performance marketing agency and how to recognize a good answer versus one that hides problems. With examples.

Adela Mincea25 February 20265 min
How Much Do Meta Ads Cost in Romania: Real CPM, CPC and Budgets by Industry
Meta Ads

How Much Do Meta Ads Cost in Romania: Real CPM, CPC and Budgets by Industry

Average CPM on Meta in Romania is 15–45 RON, but varies enormously by industry and objective. Real data from our campaigns to calibrate your expectations.

Adela Mincea24 February 20265 min
The Ideal Google Ads Account Structure in 2026
Google Ads

The Ideal Google Ads Account Structure in 2026

Account structure is the foundation all optimizations are built on. Here's what a well-organized Google Ads account looks like in 2026, with Romanian market examples.

Adela Mincea21 February 20265 min
Types of Google Ads Campaigns for Local Businesses
Google Ads

Types of Google Ads Campaigns for Local Businesses

46% of Google searches have local intent. But not every campaign type fits every local business. A practical guide to choosing correctly.

Adela Mincea20 February 20267 min
How to Reduce Cost Per Click in Google Ads Without Losing Volume
Google Ads

How to Reduce Cost Per Click in Google Ads Without Losing Volume

A high CPC doesn't necessarily mean a bad campaign, but there are concrete tactics to reduce it by 20–40% without cutting valuable traffic. Methods that actually work.

Adela Mincea19 February 20265 min

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