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70 articles

46

How to allocate ad budget across Google, Meta and LinkedIn

There's no universal formula for budget allocation, but there is clear logic. Here's how to decide how much to put on each channel based on your business model.

Strategy3 min
47

How to run A/B tests correctly without wasting traffic

Most A/B tests are invalidated before they start: insufficient volume, too many variables, premature stopping. Here's the methodology that produces real results.

Conversion Optimization3 min
48

Omnichannel for online stores: Google, Meta, email

Google captures existing demand. Meta creates new demand. Email monetizes what you've built. Three channels, different logics, one single objective: profitable sales.

Strategy4 min
49

Google Ads Quality Score: what it is and why it matters

Quality Score directly influences how much you pay per click in Google Ads. A good score can reduce costs by 30-50%. Here's what drives it and how to improve it.

Google Ads3 min
50

How to choose a Google Ads agency for your online store

Not portfolios and vague testimonials. Seven verifiable criteria for evaluating a Google Ads agency for eCommerce before you sign the contract.

Strategy4 min
51

Google Ads management cost for eCommerce in Romania

Flat fee, percentage of spend, or hybrid model? What you get at €300/month vs €800/month vs €1,500/month and when each pricing model makes sense.

Strategy3 min
52

What is ROAS and how to calculate it, with real examples

ROAS stands for Return on Ad Spend and is the most important metric in performance marketing. Here's how to calculate it, what's a good value, and when it's misleading.

Basics2 min
53

Google Ads in Bucharest for local businesses

Google Ads promotion in Bucharest: CPCs 20-30% higher than the rest of Romania, the most competitive industries and what to ask a local agency.

Google Ads5 min
54

10 questions to ask a performance marketing agency

What to ask before signing with a performance marketing agency and how to recognize a good answer versus one that hides problems. With examples.

Strategy5 min
55

How much Meta Ads cost in Romania: real budgets by industry

Average CPM on Meta in Romania is 15-45 RON, but varies enormously by industry and objective. Real data from our campaigns to calibrate your expectations.

Meta Ads2 min
56

The Ideal Google Ads Account Structure in 2026

Account structure is the foundation all optimizations are built on. Here's what a well-organized Google Ads account looks like in 2026, with Romanian market examples.

Google Ads2 min
57

Types of Google Ads Campaigns for Local Businesses

46% of Google searches have local intent. But not every campaign type fits every local business. A practical guide to choosing correctly.

Google Ads3 min
58

How to reduce cost per click in Google Ads

A high CPC doesn't necessarily mean a bad campaign, but there are concrete tactics to reduce it by 20-40% without cutting valuable traffic. Methods that actually work.

Google Ads3 min
59

Performance Max vs. Search: When to Use Each in Google Ads

Performance Max and Search aren't mutually exclusive, but mixing them up costs entire budgets. Here's the clear logic for the Romanian market, with real examples.

Google Ads3 min
60

How to Drive Online Bookings for a Local Service Business

The difference between generating calls and generating online bookings. When each is more effective and how to integrate campaigns with booking systems.

Strategy4 min
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