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Performance marketing
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80 articles

61

Google Ads management cost for eCommerce in Romania

Flat fee, percentage of spend, or hybrid model? What you get at €300/month vs €800/month vs €1,500/month and when each pricing model makes sense.

Strategy3 min
62

What is ROAS and how to calculate it, with real examples

ROAS (Return on Ad Spend) measures how much revenue you generate for every leu spent on ads, calculated as ad revenue divided by ad spend. Spend 1,000 RON and generate 4,000 RON and your ROAS is 4.

Basics2 min
63

Google Ads in Bucharest for local businesses

Google Ads promotion in Bucharest, CPCs 20-30% higher than the rest of Romania, the most competitive industries and what to ask a local agency.

Google Ads5 min
64

10 questions to ask a performance marketing agency

What to ask before signing with a performance marketing agency and how to recognize a good answer versus one that hides problems. With examples.

Strategy5 min
65

How much Meta Ads cost in Romania, real budgets by industry

Meta Ads in Romania averages a CPM of 15-45 RON, which translates to a cost per click of 0.80-2.50 RON, with a minimum budget of 1,500-2,000 RON per month per ad set for a conversion campaign.

Meta Ads2 min
66

The Ideal Google Ads Account Structure in 2026

Account structure is the foundation all optimizations are built on. Here's what a well-organized Google Ads account looks like in 2026, with Romanian market examples.

Google Ads2 min
67

Types of Google Ads Campaigns for Local Businesses

46% of Google searches have local intent. But not every campaign type fits every local business. A practical guide to choosing correctly.

Google Ads3 min
68

How to reduce cost per click in Google Ads

A high CPC doesn't necessarily mean a bad campaign, but there are concrete tactics to reduce it by 20-40% without cutting valuable traffic. Methods that actually work.

Google Ads3 min
69

Performance Max vs. Search, When to Use Each in Google Ads

Performance Max and Search aren't mutually exclusive, but mixing them up costs entire budgets. Here's the clear logic for the Romanian market, with real examples.

Google Ads3 min
70

How to Drive Online Bookings for a Local Service Business

The difference between generating calls and generating online bookings. When each is more effective and how to integrate campaigns with booking systems.

Strategy4 min
71

Google Ads services in Romania 2026, price and value

What Google Ads services cost in Romania in 2026. Real prices for agencies, freelancers and in-house specialists, plus how to calculate if you are paying fairly.

Google Ads6 min
72

How to choose a Meta Ads agency in Romania

How to choose a Meta Ads agency in Romania that knows how to run Facebook and Instagram efficiently. Key questions, red flags and realistic expectations.

Meta Ads6 min
73

How to choose a Google Ads agency in Romania

How to choose a Google Ads agency in Romania that delivers real results. Certifications, key questions, red flags and what to expect in the first 3 months.

Google Ads11 min
74

How to Measure Lead Quality from Local Campaigns

Not all calls are equal. How to separate qualified leads from spam, wrong numbers, or irrelevant requests - and how to optimize campaigns for quality, not volume.

Strategy4 min
75

How much Google Ads cost in Romania in 2026, real data

A realistic starting budget is 1,500-2,000 RON per month for local services and 3,000-5,000 RON per month for eCommerce or B2B, with an average Search CPC of around 2 RON per click.

Google Ads4 min
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