Google Ads Smart Bidding, Which Strategy Works and When
Target CPA, Target ROAS, Maximize Conversions - each has an optimal context. Common mistakes and how to avoid them.
Google Ads4 min
Google Ads
Resources · AI Marketing · Paid Media
Performance marketing
resources & AI marketing
Practical performance marketing resources, AI marketing guides, real data and proven paid media strategies that move the needle.
↑ 38%
5.8×
vs. 3.2× target
€12
↓ 22% MoM
Google AdsMeta AdsLinkedIn Ads
80 articles
How to Dominate Google Maps with Your Local Business
Google Maps is the most underused local marketing channel. The combination of Google Business Profile + Maps Ads + reviews = maximum visibility in your area.
Google Ads4 min
Google Ads
Meta Ads Remarketing, 7 Audiences for Higher ROAS
Beyond site visitors and add to cart - advanced audiences generating 8x+ ROAS in our campaigns. What audiences your competition ignores and how to build them.
Meta Ads2 min
Meta Ads
CRO, 12 Tests That Increased Conversions by 40%+
12 real CRO tests with actual results: buttons, checkout flow, urgency, page speed. What changed, what numbers moved, and in what context. Data from real projects.
Conversion Optimization5 min
Conversion Optimization
Facebook Ads vs Google Ads, How to Choose the Right Platform
There's no better platform - there's one that fits your business model better. Here are the criteria that actually matter.
Strategy3 min
Strategy
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